In this business my arch nemesis is a well written press release because there isn’t much you can do with it except post it. The guys at Combat Flip Flops have brought Revolution House Media to work their PR issues. Some of you may know Revolution House Media’s Kate Ketschek from NEMO Equipment. She recently left to start her own agency and kept NEMO as a client which speaks volumes. While she may not be a media mogul yet, she’s aces in my book and already doing a bang up job for CFF.
So here it is, in all its glory, everything you wanted to know about Combat Flip Flops but were afraid to ask.
{Issaquah, WA} Combat Flip Flops, a company built on the premise of Business, Not Bullets, has announced an update on production and new partnerships with Magner Sanborn for brand development and Revolution House Media for public relations.
Combat Flip Flops Background
Started by two Army Rangers and a Bass player from Montana, Combat Flip Flops was born on a trip to Afghanistan in 2010. While working with Remote Medical International, Matthew Griffin, ‘Griff’, toured an Afghan-owned boot manufacturing plant where he saw a factory worker wearing a makeshift pair of flip flops using the sole of a combat boot – the idea was born.
Production Update
Combat Flip Flops’ goal is to manufacture in Afghanistan with the belief that a strong economy will sustain the gains made over the last decade. As international forces withdraw in 2014, the mature Afghan National Army and Police are taking the lead. Footwear manufacturers in Kabul depend heavily on military contracts, so any decrease in volume has a huge impact on operations. Unfortunately, the decline came faster than expected and the plant where Combat Flip Flops were about to begin production, could not sustain operations on supplemental flip flop volume alone. In response, the Combat Flip Flop team went to work in December designing and building a micro-manufacturing facility in Issaquah, WA to fulfill the backlogged orders.
While current production is in WA, the team intends to expand production to Afghanistan, Libya and Syria in the next few years, based on demand. With the new micro-manufacturing model in place, the company has a template that can be easily and affordably applied to new locations.
The first round of production is wrapping up at the Issaquah, WA facility. Direct to consumer orders started shipping mid-February and all are expected to be fulfilled by March 1. Consumers can now order directly through Combat Flip Flops’ website and spring wholesale orders will be to US retailers by the end of March. Combat Flip Flops’ distribution channel includes small specialty outdoor and fashion boutiques. You will not find their product through discount channels or at big box/online retailers. The first production run will top out at 3000 pairs, which they expect will sell out by June. Current US retail partners include US Elite and Mission Ready.
New Partnerships
Magner Sanborn. Named 2012 Best Small Advertising Agency in the West by Ad Age, Magner Sanborn is a full service advertising and brand design agency made up of writers, designers, technologists, anthropologists, thinkers and doers. Priding itself on not being everything to everyone, Magner Sanborn works with clients to better identify and connect with their customer. For Combat Flip Flops, they helped re-create its brand identity, voice and graphic standards.
“It took us all of two seconds during our first meeting with the Combat Flip Flops team to see that they were committed to creating a brand unlike any other. At every level it reflects the story of their lives as Army Rangers and humanitarians. And while their whole business model stemmed from a desire to a greater good, they were also committed to a sound business model expressed as a disruptive brand. The logo identity needed to reflect that. So, we drew inspiration from military icons – in this case the chevron – that conveyed confidence, modernism and energy. And, of course, it needed to be unique from other brandmarks,” said Ward Duft, creative director, Magner Sanborn.
Revolution House Media. Started by Kate Ketschek, Revolution House Media focuses on building recognition and increasing market share for innovative brands in the outdoor, tactical and lifestyle markets. Delivering quantifiable results through media relations, editorial coverage, social media management and strategic partnerships, RHM works with partner brands to put the best communications plan in place to reach its goals.
“We are psyched to work with Kate to position the brand in the outdoor and fashion channels. From the first meeting, we knew she was part of the team. A general love of what she does and the ability to connect the right people at the right time, we’re confident she’ll help us establish our presence in a very competitive space,” said Matthew Griffin, CEO, Combat Flip Flops.
The Flip Flops
The handcrafted flip flops have cowhide leather decks, an EVA medium density midsole, and combat boot grade rubber treads to be long lasting and rugged. Adorned with embellishments like chrome poppies and hand grenades, the flops range from subtle to capable of being seen from space on a cloudy day. Each model ties in to the Afghan culture, creating a connection with the wearer.
Using non-traditional assembly methods, including old aircraft ovens and hand labor, the full line of men’s and women’s models are assembled by hand and offer a level of craftsmanship that is hard to come by these days. For sales inquiries, please contact Griff at 206-522-5500 or visit www.combatflipflops.com to pick out your favorite pair. They’re bad for running and worse for fighting.
Tags: Combat Flip Flops, Magner Sanborn, Revolution House Media