FAIRFIELD, NJ (June 11, 2014) – Fitness experts Venture Products have entered into a license agreement with the Department of the Army to produce high quality fitness accessories that will be added to the Army’s line of licensed products. Venture Products projects the new merchandise will be on store shelves by February 2015.
The new fitness accessories will feature a rugged design with high performance features inspired by the components of the U.S. Army’s Physical Readiness Training Program (PRT), including mobility, strength and endurance. Each product will also feature an in-depth training guide.
“We’re proud to become an official licensee of the U.S. Army brand, a worldwide symbol of physical strength, honor and leadership,” says Steve Fischer, Venture Products partner.
All accessories in the new line will undergo review by a certified cross fit trainer, certified personal trainer, and a doctor of physical therapy. This panel of experts will assess the safety and effectiveness of the accessories, along with assisting in the development of workouts that will target specific muscle groups.
Venture Products’ fitness accessories line includes exercise and equipment mats, speed and conditioning ropes, wrist and ankle weights, weighted vests, strengthening and toning accessories, massage rollers and much more.
Tags: US Army, Venture Products
I don’t see a branded ‘PT belt’ on the product list… How will people work out safely?
On a more serious note, who the hell thought ‘PRT’ was a good idea to sell to America?
Dr Venture?
Glad I’m not the only one that thought that!
All the branches are now branding items.
I’m very uncomfortable with the services peddling their logos.
I hope the stuff is Berry Compliant.
Seriously doubt it will be
CrossFit ha, eff that.
Each training pamphlet will read: “Do some lousy stretching for about 2 minutes and then run 6 miles while yellow incoherent babble.”
yelling*** not yellow
Maybe branches could up their funding by selling ad space, it was once considered by some LE agencies, to have “ads” on police cars. I’d imagine that there’s all kinds of room on vehicles, ships and aircraft for billboards.
Of course, there’d have to be a multi-year billion dollar study on colorways and pixellation, and the ads would have to change dependent on the operational environment.
“toning accessories”
Awesome.