Velocity Systems

Outdoor Retailer Hires Joe Bustos as Retail Relations Specialist


Emerald Expositions, parent company of the Outdoor Retailer Summer and Winter Market has hired Joe Bustos as Retail Relations Specialist. This position was created to provide support to the specialty retailer community, and act as a lead for new buyer development.

In this role, Bustos will manage targeted buyer outreach, work with the show team to directly enhance the Outdoor Retailer shows by promoting attendance among key regional, national and international retailers. Bustos will help identify, analyze and assess new strategic opportunities that enhance attendee development and execute a plan to provide direct support and service to the shows current retail attendees.

Bustos, has been a member of the Emerald Expositions operations team for nearly a year, working with Outdoor Retailer and Interbike attendees to manage the registration process. Along with his most recent experience, Bustos brings nine years of outdoor industry retail experience to this role. He has worked for specialty retailers in the outdoor, fly fishing and cycling market segments including, REI, Rock N’ Road Cyclery, Bob Marriott’s Fly Fishing Store, Zumiez, Academy Sports + Outdoors, and Sport Chalet.

“We recognize the growing need to have a point person to help support and address the questions and concerns of our retail buyer community,” said Liz Crawford, Vice President, Group Show Director for the Licensing Group, and Group Marketing Director for Outdoor Retailer. “Joe’s retail background combined with his most recent experience managing the buyer registration process for Outdoor Retailer and Interbike, made him a standout candidate. He has first-hand knowledge of our retail base and is eager to bring fresh ideas to the role while providing a single point of contact to help serve the buyers and attract new specialty retailers to the show. We are pleased to welcome Joe to the team in this very important position.”

Not only does Bustos understand the needs of the retail community, he also shares a passion for the outdoors. He enjoys mountain biking, Surfing, SUP, climbing, fly fishing, backpacking, trail running, diving and skiing. Bustos has a B.A., in Geography, from California State University Fullerton. He can be reached by email at [email protected].

Outdoor Retailer Summer Market stages in Salt Lake City, Utah, August 5-8, 2015. Visit for more information. Registration will open in late March, 2015.


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