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5.11 Tactical – Passion Forward


Passion Forward is a new campaign by 5.11 Tactical centered around and targeted towards women in shooting sports, hunting, public safety, and overall tactical preparedness. The National Sporting Goods Association reports that over 5 million women actively participate in target shooting in the USA, a 51% increase between 2001 and 2011, and countries the world over have seen a spike in women’s participation in hunting upwards of 60%, increases which make campaigns that focus on women in the shooting sports all the more valuable. Through Passion Forward, 5.11 will be offering fans and follower access to training videos, exclusive ambassador tips, covert solutions, product recommendations, contests, giveaways, and more.

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2 Responses to “5.11 Tactical – Passion Forward”

  1. ODG says:

    Great video edit. Nice work Eric! I like this campaign, I really think 5.11 has done some bold new things with marketing and product design to change their branding perception. I like the new direction keep up the great work 5.11!

  2. steve fisher says:

    I know some them folks great work