FN Herstal

The Winter 2015 Arc’teryx Look Book

Finally, a look book, you can use…these aren’t just fancy pictures but they’ve also laid the gear put for you and even told you what it is.

  

www.arcteryx.com

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5 Responses to “The Winter 2015 Arc’teryx Look Book”

  1. doc says:

    Dope. don’t get what the blurb is saying totally. Yes, Im slow, sorry. -D

    • SSD says:

      Are you familiar with look books?

      • Kerbert says:

        Look books are generally something found on fashion blogs i.e. Hypebeast. I do not believe some would understand on a military blog.

        • Lasse says:

          Like the tactical world doesn’t have things that resemble look books… Just look at all of those “tactical” photographers that hashtag all of the gear companies, it’s the same thing.

          • FOXTAC says:

            Indeed. And despite the name, it’s not just about “look”: it shows the gear visually in their intended context.

            For instance: jacket X is more of a belay jacket, pack Y is a snowboard/skiing pack, etc.

            It’s still marketing, but one that is much more interesting to have a look at!