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Gerber Introduces Mobile-First Website

PORTLAND, OREGON (Dec. 18, 2015) – Gerber, an industry leader in knives, tools and personal equipment for over 75 years, just launched a new content-rich, mobile-first website at gerbergear.com. The new site provides an enhanced user experience, improved presentation of product and increased search ability.

Organizational improvements include the ability to search products by activity, collection or type, allowing consumers to quickly and easily explore the entire Gerber line.

GLOBAL NAVIGATION

Gerber Website 1

Content-rich category pages present product activities, special collections and new products.

ENHANCED CATEGORY PAGES

Gerber Website 2

The site’s responsive design now allows visitors fluid access to high-quality images, videos and detailed product information, regardless of device.

RESPONSIVE DESIGN

Gerber Website 3

See the new site: www.gerbergear.com.

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