CLEARFIELD, Utah, January 12, 2016 – Vista Outdoor Inc. (NYSE:VSTO), a global designer, manufacturer and marketer of products in the outdoor sports and recreation markets, will showcase its 2016 new product line-up at this year’s Shooting, Hunting, and Outdoor Trade (SHOT) Show on January 19-22 at the Sands Expo Center in Las Vegas, Nevada.
“This is our first SHOT Show as a true standalone consumer products company,” said Vista Outdoor Chairman and CEO Mark DeYoung. “The conference is a great opportunity to highlight the many innovative, quality products from our portfolio of well-known and respected brands.”
In addition to the new products, the company will display updated logos for several brands, including Bee Stinger, BLACKHAWK!, Final Approach, Hoppe’s, and Savage. Since its spin-off, Vista Outdoor has focused on strengthening and repositioning a number of its brands to better reflect the vision and brand proposition with consumers.
Tags: Vista Outdoor