Shoot More, Live Better. It’s not just our motto—it’s how we live, so when, during a past ammunition craze, we found ourselves unable to obtain quality ammunition, we saw an opportunity to turn our passion into our full-time jobs while contributing to the fight to maintain our constitutional rights. Because, after all, the right to keep and bear arms isn’t really worth much if you don’t have quality ammunition to go with your passion. Our target market was ourselves, our friends, and people like us: People who strive to make every trigger pull count; people serious enough to want the most accurate and reliable ammunition for the intended task—ammunition good enough to compete, fight, and win with.
Our goals are simple: (1) earn your business by providing you with the absolute best value in high-performance ammunition (2) earn your trust by providing the highest-level of customer service, and (3) use our business as a platform to ensure that you and your children truly can Shoot More, Live Better. We knew we wanted to manufacture in volumes that would ensure a constant supply to our customers; we knew we wanted to be free from the supply inconsistencies and gouging that occurs whenever there is an election or a push to curtail our Second Amendment rights. We knew we wanted the latest and most sophisticated manufacturing processes and machines capable of producing “the world’s most consistently accurate” ammunition at a price that represented a value relative to performance.
Our solution was a partnership with RUAG Ammotec, a Swiss company with Swiss/German roots that is the undisputed European market leader in military, hunting and sports ammunition. RUAG is one of the world’s largest (and oldest) manufacturers of precision munitions, and a supplier of components to some of the largest ammunition brands in the U.S. It’s very likely, in fact, that you have already used ammunition containing components made by RUAG. PRIME Ammunition is designed to our American specifications, then engineered and manufactured in European facilities to the highest degree of technical performance.
Why partner with a European company, or for that matter, why not build a manufacturing plant of our own here in the U.S.? Answer: We simply couldn’t identify another manufacturer as capable as RUAG when it came to consistency and quality.
PRIME AMMUNITION is ready to supply you with the best factory ammunition made. Our partnership with RUAG Ammotec provides you the Swiss and German precision, engineering and manufacturing prowess that leading shooters around the world use and trust. Now it’s your turn! Whether it’s tactical, self-defense, competition, hunting, recreational, pistol, rifle or shotgun shooting, PRIME delivers unmatched performance and value directly to your doorstep.
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