San Antonio, Texas (January 2, 2020) – Blaser USA, the official U.S. importer for Blaser, Mauser, Sauer, Rigby and Minox, is now operating under the new name of Blaser Group. The name change is a key component in the global branding strategy of the portfolio of companies in the L&O Hunting Group.
“The transition from Blaser USA to Blaser Group reflects a significant milestone in establishing consistent branding around the world. In all key markets, Blaser Group will represent our fine German and English brands” said Jason Evans, CEO of Blaser Group (USA division). “All U.S. consumer brand strategies and business operations will remain unchanged.”
Blaser Group recently added the new Blaser R8 Ultimate and Ultimate Leather to its renowned line of bolt-action rifles. The R8 features a straight-pull action and is among the world’s fastest and most modular hunting rifles.
London gunmaker John Rigby & Company has released a new limited edition ‘W.D.M. Bell’ model of their Highland Stalker rifle, paying homage to adventurer Karamojo Bell. The African big game hunter is celebrated worldwide as an advocate for accurate shot placement using smaller caliber rifles, a technique he perfected by the dissection and study of the skulls of elephants he shot, namely with his .275 Rigby. This limited run of only 50 rifles is the first in Rigby’s new Heritage series and will be offered in .275 Rigby, like Bell’s original rifle.