Snigel Design is Rebranding

After 30 years, Sweden’s Snigel Design is rebranding. How do you think it compares to the old logo?

This entry was posted on Friday, February 14th, 2020 at 21:00 and is filed under Industry, International. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

13 Responses to “Snigel Design is Rebranding”

SShink says:

February 14, 2020 at 21:05

not sure how it compares to the old one, but this one looks like an aerial view of a human sitting spread-eagle on an Adirondack chair
- Buck K. says:
  
  February 15, 2020 at 06:26
  
  I see a snails face, wearing a frap helmet.
  - Gordon J says:
    
    February 15, 2020 at 22:10
    
    ?????
- Ryan Houtekamer says:
  
  February 15, 2020 at 14:05
  
  I cant unsee that now
- Crackers says:
  
  February 16, 2020 at 02:17
  
  Just needs the beer bottles to finish the image.
Strike-Hold says:

February 14, 2020 at 21:07

Mandalorian Snail?
iggy says:

February 15, 2020 at 19:43

neither are good. a snail in tactical branding will never be easy.
- SSD says:
  
  February 15, 2020 at 20:35
  
  A snail carries his armor/house around all of the time.
  - Gordon J says:
    
    February 15, 2020 at 22:13
    
    The old logo looks like a snail also. Is that by design?
    - SSD says:
      
      February 16, 2020 at 13:41
      
      Yeah, Snigel is Swedish for Snail.
- Joe08 says:
  
  February 15, 2020 at 22:22
  
  Knights used to fight and joust snails. Google it.
Mike L says:

February 16, 2020 at 14:34

I appreciate the concept, but I didn’t understand what it was until I saw the old logo.
Papa6 says:

February 18, 2020 at 15:40

Looks like a stylized Predator to me.