MARKETING/COMMUNICATIONS MANAGER
Massif is seeking an experienced Marketing/Communications Manager to build the value of
the Company’s brand by developing and implementing marketing plans and ensuring that all
Company marketing and other communications support the Company’s brand message, all
in support of the Company’s vision, strategies, and goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Works with executive management team to develop strategies and goals for the Company’s marketing efforts
o Assists in developing the Company’s brand message, defining what makes the Company’s products meaningfully different from competitive products and valued by potential customers
o Develops annual marketing plan
o Maintains Company style guide and works with internal teams to ensure consistency of brand message across all marketing efforts and communications
• Creates Company communications using the Company’s brand message to deliver the distinctive value of the Company’s products in a compelling way
o Develops marketing and other materials for Sales, Customer Service, and other internal teams as needed, including point-of-sale materials, in-store signage, promotional brochures, fact sheets, business cards, package inserts, hangtags and labels
o Maintains brand image and accuracy of information on Company website
o Develops presentations for key Sales meetings
o Assists in handling press inquiries and public relations issues in consultation with executive management
o Coordinates graphic design and printing of marketing materials with outside vendors as needed
o Maintains an active Company presence on various social media platforms
o Develops and implements advertising and promotional programs as needed
o Ensures clarity, consistency and quality in all written communications
o Tracks and analyzes the effectiveness of Company marketing and promotional activities, and provides feedback to executive management
o Manages supplier/dealer co-op advertising programs
o Maintains Company database of photos, customer testimonials and marketing materials
• Writes and/or edits Company responses to government solicitations
o Analyzes solicitations and identifies key requirements to internal teams
o Ensures proper use and consistency of technical terminology, accurate content and readability, and proper formatting
o Ensures consistency of Company brand message in all responses
• Performs other duties as assigned
• Infrequent domestic travel
SKILLS AND QUALIFICATIONS:
• Ability to think creatively outside the framework of traditional marketing strategies and tactics
• Excellent communication skills, both verbal and written, including persuasive, creative, and technical writing skills
• Team-player orientation
• Ability to manage a project
• Ability to organize and effectively prioritize multiple tasks to meet deadlines
• Self-initiating, with ability to work independently
• Ability to influence without formal authority
• Flexibility and ability to adapt to changing priorities
• Excellent computer skills (Microsoft Word, Excel, Powerpoint, Google Apps, Adobe Creative Suite)
MINIMUM QUALIFICATIONS:
• Bachelor’s Degree in Marketing or Communications, or equivalent education or experience
• At least five (5) years’ marketing experience
• Demonstrated proficiency in writing for a range of audiences
PHYSICAL DEMANDS AND WORKING ENVIRONMENT:
The physical demands described are those required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
To apply visit our website at www.massif.com/info/careers.
Massif is an industry leader in making advanced fabrics and protective clothing for professionals who work in extreme environments, from the U.S. military to wildland firefighters and law enforcement professionals. Our mission is to provide comfort and flame protection for people in the world’s most dangerous jobs. We accomplish this mission with integrity and a commitment to superior customer service.
The Massif team is hardworking and energetic, focused on doing whatever it takes to get the job done. Our employees appreciate the outdoors and pride themselves on understanding the needs of our customers. Massif is dedicated to supporting its team members’ whole-hearted engagement in accomplishing Massif’s mission by recognizing the need for work/life balance. Our team works hard and plays hard. We aspire to be contributing members of our local community and the communities of our customers such as the U.S. military.
Located in the beautiful resort town of Ashland in Southern Oregon, Massif offers a casual, open work environment with plenty of opportunities for personal and professional growth.
EEO/Disabled/Veterans