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Fjällräven Announces Iconic Personalize-able Kånken Me

Starting tomorrow, Kånken, the iconic and timeless Swedish bag, will be available for personalization at every level with the launch of Kånken Me. While the bag’s timeless design has never fallen out of fashion, the launch of Kånken Me means the bag is now available in more colors, sizes and models than ever.

With Kånken Me, Fjällräven is launching a new platform to offer Kånken fans the opportunity to be creative and personalize their very own Kånken even more, to reflect their colorful personality, match it with their favorite jacket, or just improvise. With 14 color choices and 15 customizable parts the online configurator offers over 100 billion of possible combinations making it almost impossible to meet someone else with the same Kånken. Creativity is personal and Kånken Me will be as unique as its new owner. With a shareable link Kånken Me can even be co-created with friends.

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