As many of you know, I write a regular column for Tactical Retailer magazine. One of the articles I submitted last year was titled, “Consider The CREATE Method When Developing Online Content” and based on the process I have developed over the years to write content.

I spent 21 years in the service and one thing the military loves is acronyms so I created “CREATE” to codify my process.

Consistent: The key factor is consistency of messaging

Relevant: To your brand and customer

Engage: Followers come back if their questions are answered

Accuracy: Being wrong affects credibility

Timely: Consider what is going on and use it to increase interest in your brand

Evaluate: Check the effectiveness of your messaging

Check out the full article at www.tacretailer.com/business/consider-the-create-method-when-developing-online-content as well as others I’ve written over the years.

You’ll need to register but it’s painless.

Eric Graves

Editor

This entry was posted on Saturday, December 17th, 2022 at 18:00 and is filed under Admin. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.