TYR Tactical

Tactical Retailer – “Consider The CREATE Method When Developing Online Content”

As many of you know, I write a regular column for Tactical Retailer magazine. One of the articles I submitted last year was titled, “Consider The CREATE Method When Developing Online Content” and based on the process I have developed over the years to write content.

I spent 21 years in the service and one thing the military loves is acronyms so I created “CREATE” to codify my process.

Consistent: The key factor is consistency of messaging

Relevant: To your brand and customer

Engage: Followers come back if their questions are answered

Accuracy: Being wrong affects credibility

Timely: Consider what is going on and use it to increase interest in your brand

Evaluate: Check the effectiveness of your messaging

Check out the full article at www.tacretailer.com/business/consider-the-create-method-when-developing-online-content as well as others I’ve written over the years.

You’ll need to register but it’s painless.

Eric Graves

Editor

One Response to “Tactical Retailer – “Consider The CREATE Method When Developing Online Content””

  1. brian abrams says:

    Simple, but a good reminder for those of us that post or publish. And yes, we have also found “consistency” to be the key factor.