GRINNELL, Iowa (December 20, 2022) – Pete Brownell, owner of 2nd Adventure Group Holding Company, is returning to serve as CEO of the organization, which includes well-known firearm industry companies Brownells, Crow Shooting Supply and AR15.com.
In his new dual role, Brownell will serve as 2nd Adventure Group’s Chairman of the Board and will also serve as CEO of its brands. The third-generation Brownell is no stranger to the role of CEO, having served in the position, overseeing Brownells and Crow Shooting Supply from 2012-2018. In 2018, Brownell became co-chairman with his father, Frank Brownell.
“I’m excited to be back in the business day to day,” said Brownell. “I’m going to work quickly to understand our customers and how all of our brands can adapt to their needs. I’ve been with my family’s company full-time since 1997 and I’m excited to work alongside our employees to find out how we can inspire, educate and outfit our customers to enjoy a lifetime of adventure.”
In addition to his work with his 83-year-old family company, Brownell is past President of the National Rifle Association (NRA) and is past chairman of the National Association of Sporting Goods Wholesalers (NASGW). He is a Trustee with the US Army Command and General Staff College Foundation and serves on the Boone & Crocket and Special Operations Wounded Warriors (SOWW) boards of directors.
A great man back at the helm.
I just want to chime in to say Brownells has been an incredible organization and dealer during the last few years. They might be the biggest backer of arming America out of any of the major dealers out there. They are bringing products to market that we once believed would never be possible (HK416) and have proven themselves to be true believers in the second amendment. I hope Pete’s continued leadership will further a great relationship between citizens of the US and a truly great company.