Under Armour’s partnership with TTG will help improve product awareness of the Under Armour Tactical line (M.A.D.E.), help shape future product development and connect Under Armour with local end-users in each of the communities where the events are held.
“I am very excited to partner with The Tactical Games for 2023 and beyond. Under Armour shares common goals with TTG in that both parties are centered on human performance and the tactical athlete.”
Chris Cook, Under Armour National Sr. Sales Manager Tactical
“We welcome Under Armour as the title sponsor of The Tactical Games. With their strategic goals and the recent expansion of their tactical line, Under Armour is the ultimate partner as we continue to grow TTG and its community.”
Nick Thayer, The Tactical Games President
The Tactical Games (TTG); a competitive sporting event that combines technical shooting with high-intensity interval training, announces that Under Amour will be the 2023 title sponsor. From singles to teams and female events, TTG continues to develop new and exciting ways to extend their reach in the shooting and athletic space.
I still can’t get past this virtue signaling from their past…
https://www.businessinsider.com/under-armour-drops-sarah-bowmar-2016-8
I know it’s from years ago, but then again that’s the last time I bought underarmor..
M.A.D.E. is almost misleading from a marketing standpoint.
From my understanding UA is all “made in Jordan”
I get it, it’s an acronym, not saying MADE in US… still doesn’t translate well unless you were just watching (Good Fellas) in which case MADE is kind of a not so great marketing pitch. I wonder what was going through UA marketing team when they came up with such a mafia inspired acronym. Maybe they just finished watching Donnie Brasco and the decided to come up with something fugazi…. ok, I’m done.