SIG SAUER - Never Settle

MSR Announces Free API Plugin

MSR Distribution is proud to announce a new FREE WordPress plugin for retailers. With our plugin, you get full access to our inventory, electronic order submission to your MSR Distribution account, and an FFL picker for customers to choose an FFL for firearm shipments.

MSR Distribution has already seen an increase in of up to 65% in business for shops that have added our API.

With MSR Distribution’s unique inventory lineup we are seeing dealers attract new customers. For example, MSR Distribution has an exclusive with MarColMar products. MarColMar’s 5.56 Cetme is a historical piece that has gained popularity in the past 24 months. With our new plugin, dealers are now featuring this hot product on their homepage at no extra cost!

How can our API and WordPress Plugin help you?

• Our inventory is your inventory! Add thousands of products to your online shop.

• Sell firearms and accessories to local and nationwide customers through dropship.

• List your own store inventory as well.

• Orders with MSR products automatically submitted to your MSR account.

• Your customer order is updated with tracking information when shipped.

• Full control over retail pricing. Use a store wide markup percentage, and/or manage prices on a per product basis.

“Adding MSR’s plugin to an e-commerce site is a low risk way for dealers to increase their revenue. It just makes good business sense”, says Chris Thomas, MSR’s General Manager.

To sign up for MSR’s API please contact your representative or email us at Our representatives will gladly walk you through the process!


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