Job Title: Marketing Director
Job Description
• Graphics, branding and design to support business needs and drive sales
• Develops marketing strategies in line with the company brand
• Creates and manages content for website and promotional materials
• Drives SEO tagging and conducts site audits to enhance performance
• Creative execution of web, digital, print and other visual communications
• Use of brand style guides for uniformity
• Supports all marketing needs and initiatives for the organization
• Learns and understands our product line and stays up to date with new products and features
• Create an annual 40+ page catalog that represents our brand and products
• Collaborates with Sales Department for product specification sheets (pdf or digital)
• Work with Production/Engineering Department to design product packaging
• Strategizes and implements marketing campaigns based on market trends, sales performance and customer research
• Effective direction of graphics department
Job Requirements:
• Bachelor’s Degree – highly preferred
• 2 to 5 years of product marketing in a progressive and creative environment
• Experience with marketing campaigns
• In depth knowledge of SEO/keyword research using Google Analytics or analytical tools for data mining and development of effective marketing strategies
• Ability to identify design needs to help continuously elevate the quality of marketing collateral and the brand
• Excellent communication skills both written and spoken
• Strong Excel skills and ability to organize data
• Demonstrated working knowledge using Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro CC and Acrobat)
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Technical savviness, including experience with data tracking and marketing automation tools (Salesforce) a plus
• Prior experience in tactical equipment industry – a plus
• Graphic Design experience a plus
We also need someone…
• Self-motivated and driven
• Fun, kind and helpful
• Cool with growth and working in a fast pace environment
• Well-organized and able to prioritize, multi-task and meet deadlines
• Ability to uphold a high level of integrity and work ethics
• Strong listening and presentation skills
• Goal oriented and results driven
• Resourceful with innovative, creative thinking
• Strong research and analytical skills
• Able to balance autonomy and collaboration
• Proactive in identifying the root cause of issues and developing creative solutions
Additional Information
Candidates should be able to supply a portfolio to demonstrate design ability for web, digital media solutions, marketing promotions and graphic design, including URLs.
Benefits: 401k, Medical, Dental, PTO, Holidays, Profit Sharing
Email resumes and queries to mdimsey@sandsprecision.com