LOCATION: Nashville, TN (Hybrid)
POSITION TYPE: Full Time
Tomahawk Performance is seeking a Commercial & Government Sales Manager to lead sales strategy across commercial and government sectors. The ideal candidate brings a strong background in technical apparel along with hands?on experience navigating MIL?GOV?LE procurement environments. This role will shape market expansion, build critical partnerships, and strengthen our presence across both B2B and B2G channels.
RESPONSIBILITIES:
Commercial Strategy & Growth
• Develop and execute a comprehensive commercial strategy aligned with company objectives.
• Identify and capitalize on new market opportunities within MIL-GOV-LE sectors.
• Integrate multi-year market and consumer insights from MIL-GOV-LE channels into strategic planning.
Sales Leadership
• Oversee B2B, B2G, government procurement, international, and e-commerce channels.
• Act as internal subject matter expert on MIL-GOV-LE procurement pathways and contracting processes.
• Develop domestic and international sales leads across commercial and MIL-GOV-LE markets, assessing fulfillment feasibility.
• Build and maintain relationships with key accounts, distributors, channel partners, and military procurement officers.
Pricing & Margin Optimization
• Establish pricing strategies that balance profitability with market competitiveness across commercial and B2G channels.
• Produce competitive pricing schedules and commercial documentation for government bids.
Market Intelligence
• Analyze industry trends, competitor positioning, and customer insights across SOCOM, tactical, performance wear, and MIL-GOV-LE sectors.
• Monitor requirements specifications, terms, and conditions from solicitations and translate them into clear internal briefs.
Cross-Functional Collaboration
• Partner with Product Development and Design to ensure product solutions meet both commercial and MIL-GOV-LE operational needs.
• Join cross-functional contract bid teams and support development of technical data sheets, compliance records, testing reports, and bid packages.
• Identify gaps or areas of opportunity across processes to drive continuous improvement and risk mitigation.
Business Development
• Negotiate partnerships, licensing agreements, and distribution deals across commercial and government channels.
• Support both B2B and B2G business development initiatives alongside CEO and COO.
QUALIFICATIONS:
• 8+ years in commercial leadership roles within technical apparel, outdoor gear, or performance wear.
• Proven track record across B2B and government sales, including MIL-GOV-LE complex procurement.
• Strong understanding of technical fabrics (e.g., GORE-TEX, Polartec) and performance standards.
• 10+ years of MIL-GOV-LE experience (preferred specialist background such as SOF, HRT, or ERT).
• Exceptional negotiation, leadership, analytical, and strategic planning skills.
• Bachelor’s degree required; MBA preferred.
Technical & Professional Skills:
• Proficiency in Microsoft Office Suite, Apple iWork, Adobe Acrobat Pro, and project management tools (Basecamp, Smartsheet, MS Project).
• Familiarity with ERP and CRM systems.
• Ability to travel regionally and internationally for trade shows, account visits, and business development activities.
HOW TO APPLY:
If you wish to be considered for the role, please apply directly at careers@tomahawkperformance.com.