You’ve probably heard me talk about the concept of the Warrior Athlete, so anytime I run across a product that helps our guys live a more healthy lifestyle I want to share it. Kurt Smith of KAS Enterprises usually shows me cool climbing gear from Metolius and Sterling Rope as well as introducing me to boots from Salewa. But this time, he had something a little different.
Skratch Labs is a new hydration company from Boulder, Colorado created by three guys from the pro cycling community. They use all natural ingredients in order to help encourage hydration and replace those electrolytes lost during sweat. There’s no chemicals and the flavor isn’t overbearing. What’s more, the drink powders aren’t laden with calories. Mixed with 16 ounces of water, my bottle was only 80 calories and those came from cane sugar, not the refined stuff or worse yet, corn syrup. The pineapple was awesome and I also sampled some lemon lime. Both were smooth and didn’t leave an after taste. I’ll definitely be drinking more.
Tags: KAS Enterprises, Skratch Labs
I’ve been using Skratch products for about a year and this stuff rocks. It has got me thru many a training day leading up to Ironman Arizona. Great stuff from a great company.
Funny you mention this, I just saw them pop up on Promotive
and as a follow up, did he give any real explanation between the sports and the everyday hydration?