One of the goals of Soldier Systems Blog is to introduce cutting edge products and services to our audience. Triple Aught Designs stands as the perfect example. If you had to pick one word to describe TAD, it would be “tacticool”.
From somewhat humble beginnings, they have carved out a market niche offering high end tacti-gadgets from a variety of the world’s best suppliers and have further expanded their offerings with their own signature brands to cover market voids. One example is tactical clothing. Their designs blend the best designs and construction techniques of the commercial outdoor clothing market with innovative tactical features. Their success is finesse. They have developed a subtle yet effective color palette and incorporated features, that are at once both effective and subtle. With the exception of the products offered in Multicam, nothing screams “gun”. I have been using TAD products for several years now and have watched their textiles evolve into one of the finest tactical clothing lines available. In fact, it would be hard to believe but TAD has been producing specialized clothing for the past seven years except that they apply every lessoned learned in each new generation of products. What’s more, they have gone from small production runs that sold out as pre-orders, to large production runs that well out within days of release. At one time you could say they had a cult following, but not anymore. While they maintain a devoted customer base on the the Usual Suspects Network forum, their clothing is being used by armed and other service professionals the world over. If anyone doubts their market penetration, you can easily gauge their success by the amount copies you can find on the web.
Not content with just taking the tactical clothing market by storm, they have recently begun to launch a family of specialized nylon load carrying solutions. They aren’t reinventing the wheel here. Every design they offer fills a vacuum in the market. A classic example is the PSP pouch they made up as a “tacticool” accessory. They had initially only planned on making 100 but once it was featured in the Army Times newspaper, demand was so great that they streamlined the design and put it back into production, at a lower price point. This product in particular has drown the interest of competitors. If imitation is the sincerest form of flattery then TAD is very well liked indeed.
I recently acquired both the Combat Anorak and Bug Out Anorak. I love the design and appreciate the different materials. The pic below is of me conducting testing of an armor panel. The day was rainy and I was wearing the Big Out Anorak.
Check the entire line of TAD products at Triple Aught Designs
As TAD releases new products we will endeavor to keep up with them here.