I picked up a new quarterly magazine today. “World of Firepower” is a publication from the Editors of Gun World and mimics the look, size and feel of the up and comer “Recoil” magazine. Literally. Take a look at the cover. But, I’d say they won’t make the same mistakes that “Recoil” did. Take for example the editorial by Consulting Editor Paul Hantke. He gives a great synopsis of a lifetime with firearms and over 25 years of writing experience to let us know that there are gun guys behind this one.
It’s a lifestyle magazine that’s more “Maxim” than “Guns and Ammo” and includes loads of cool guy photos of Operators in action as well as a feature by “No Easy Day” author Mark Owen. Overall, “Firepower” seems to be more military centric than “Recoil” was. Throw in some gun reviews, gear porn, knives, and some female eye candy and I’d say it will be popular.
It’s a new format for a rather traditional industry. I’m looking forward to the next issue to see how it fares.
