Last week we reported that OTB was rebranding to “N.Tel”. This is not the true story. OTB is in fact coming together with athletic and tactical wear fully under the New Balance banner. The N.Tel is actually the philosophy that drives how the entire team at New Balance does business. NB looks at the military as a collection of athletes and designs clothing and footwear with this in mind. The game might not be the same as traditional athletes but the level of commitment and need for stamina and physical prowess is still there. NB has a set of capabilities that they bring to a challenge and they listen to their customers to see how they can use their skills to solve problems.
We sat down yesterday at Outdoor Retailer with the team and we can tell you that in addition to the OTB line and New Balance’s System 7 there is some really cool new products on the way including Berry compliant Merino pieces that will blow your socks off.
Tags: New Balance