SIG Sauer Academy

OTB Rebranding

Right before last year’s SHOT Show, OTB Boots was purchased by New Balance. Now, a year later, we go to SHOT Show and see a brand new booth with banners proclaiming, “OTB, in alliance with New Balance” and “N.Tel Intelligence”. From what we can gather, the OTB line of products, along with new clothing and athletic footwear specifically tailored for the military is being combined into N.Tel.

Essentially, the message is “Your Intelligence Drives our Intelligence”. For those of you unfamiliar with this notion it actually an extrapolation of the concept “intelligence drives operations”. This means that you can’t go kill bad guys if you don’t know where they are and New Balance can’t produce their products without the input of Elite Soldier Athletes. Makes sense to me. However, I’m not too sure on how the name will play.
The only thing missing now is a dedicated website.,check it before it transforms into something new.

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