This Fall, Massif is launching a new fashion clothing line. We’ve told you about their new non-FR, outdoor/tactical line but this is something altogether different. Once again, it’s non-FR but his time the approach is “Tailored clothing made from performance fabrics”. Consider it a lifestyle brand for today’s “urban warrior”.
It’s a great effort to diversify their offerings from very military centric FR combat clothing to outdoor/tactical and now high end urban wear. You can see that the new Massif Collection draws influence from what they know best and you will see some of the same fabric stories between the two new lines.
Tags: Massif
Great but I still want velcrow for my patches.
Sounds like they’re trying to take some of TAD Gear’s market…not that I’ll complain if the prices are reasonable
Diggin’ that hipster re-interpretation of the M65.
Others have tried, few have succeeded.
As am I.
Looks like their are copying Arcteryx Veilance.
No,no, it’s much more subtle than that. See, if half the high roller wannabees in the urb are kitted out in psuedomilitary garb, then those who are actuals fly under the radar.
You’ll have to look for the Ops-core helmet and Honey Badger PDW to sort them out. Actuals won’t be wearing them in public.