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Archive for the ‘Outdooralamode’ Category

Patagonia Founder Yvon Chouinard Donates Patagonia to Environmental Trust

Thursday, September 15th, 2022

If you were scratching your head when Patagonia sold off its military contract sewing division named Forgeline Solutions earlier this year, then this latest move by founder Yvon Chouinard will help connect some dots.

Billionaire Chouinard has given up the whole kit and caboodle, announcing that Patagonia is restructuring and will be managed by two new entities. The first is Patagonia Purpose Trust, which will own all of Patagonia’s voting stock. The second is Holdfast Collective, a nonprofit which oversees Patagonia’s environmental activism. 100% of any profit not reinvested in the business will be turned over to Holdfast Collective, a sum expected to exceed $100 million annually. Holdfast Collective is a 501(c)(4) charity which is allowed to make donations to political causes.

In an online post entitled, “Earth is now our only sharholder” Chouinard spells out his reasoning.

As much as things are changing, much will also remain the same. Patagonia will remain in Ventura, California, CEO Ryan Gellert gets to keep his job and the Chouinard family will remain on the board as well as heavily involved in the charity. In fact, Chouinard along his wife Malinda, and two children, Claire and Fletche had to donate their company shares to Patagonia Purpose Trust.

Something very interesting was pointed out to me about this move. As much as Chouinard has heralded left wing causes over the years, he never offered an employee stock option. If he had, this whole thing would have been impossible.

Photo by Tom Frost

RVCA x Helinox

Wednesday, July 13th, 2022

Helinox has teamed up with RCVA to introduce a limited run of camp furniture featuring artists Ben Horton and Kelsey Brookes from the RVCA Artist Network Program.

Personally, I like Horton’s fish motif, but Horton’s background in biology really shows through.

Learn more at helinox.com/collections/helinox-x-rvca-2022

Mystery Ranch x Dior Collaboration

Thursday, July 7th, 2022

During the recent launch of Dior’s summer 2023 men’s collection, photos of a collaboration with Mystery Ranch, something that MR co-founder Dana Gleason refers to as “Special Projects.” In fact, when I spoke with Dana during last month’s Outdoor Retailer Summer Market he told me he was heading to Paris for a product launch.

This photo from Hypebeast shows the alligator material on some of the designs.

ORCA Coolers and Drinkware Celebrates 10th Anniversary with Refreshed Drinkware Collection

Wednesday, April 20th, 2022

Just in time for summer, ORCA announces two new drinkware styles that promise to “Make it Last”

NASHVILLE, TN (April 20, 2022) — ORCA Coolers & Drinkware, the U.S. based manufacturer of coolers and outdoor drinkware, celebrates 10 years of keeping your refreshments cool with four new drinkware styles and a new and improved rebranding, including an updated logo and slogan – “Make it Last.” The new travel mugs include the Camper and Traveler.

The new drinkware launches just in time for summer and all the adventures in store – camping, trips to the lake, fishing, road trips, picnics and more. Whatever you have planned this summer, ORCA promises to “make it last.” The stainless steel, double walled and vacuum sealed drinkware keeps your beverages cold for up to 24 hours and piping hot for up to eight hours. Additional features include:

? Copper-clad interior lining for superior temperature retention

? BPA free no-spill lid with signature ORCA tail opening for drinking

? Powder coat finish in nine colorways for a customized design

? Top shelf dishwasher safe for easy cleaning

The higher capacity Traveler is 24 ounces and includes an ergonomically designed handle for on-the-go adventures. The slightly smaller, but equally sturdy, Camper is 16 ounces and the perfect size for sitting around the campfire. Similar to the Traveler, the Camper has an ergonomically designed handle for easy drinking.

The new drinkware collection will be available April 2022 at select retailers and Orcacoolers.com. To learn more about ORCA and its full collection of best-selling coolers and drinkware, visit Orcacoolers.com.

AUSA Cancels 2022 Global Force Symposium

Tuesday, January 25th, 2022

 The Association of the U.S. Army has decided for health and safety reasons and Defense Department travel limitations to cancel the 2022 Global Force Symposium and Exposition that was to be held at the end of March in Huntsville, Alabama.

“The continued spread of COVID-19 in the United States makes it impossible for AUSA to hold an in-person event that we are certain doesn’t pose a risk to attendees,” said retired Gen. Bob Brown, AUSA president and CEO. “We don’t like making this decision but know it is the right one for the Army, industry and members of the public who were planning to attend.”

He added, “We really wanted to have this important event focused on Army transformation and sustainment, but we don’t want to do this at any risk.”

AUSA is planning a March 2023 event in Huntsville.

Clif Bar & Company Launches Trailblazers Incubator and Introduces CLIF Pet

Sunday, January 2nd, 2022

EMERYVILLE, Calif. – Dec. 13, 2021 – Today, Clif Bar & Company announced the launch of the Trailblazers Incubator, an in-house new ventures group built to deliver disruptive innovation and create sustainable business opportunities. Based in Clif Bar’s Emeryville, CA headquarters, the Trailblazers team of “intrapreneurs” is applying an agile start-up mindset to driving new growth strategies for Clif Bar. This includes expanding into new categories that align with the company’s Five Aspirations business model.

Overseen by Chief Innovation Officer, Rizal Hamdallah, and led by Incubator Senior Director, Greg Lok, the Trailblazers first venture is CLIF PetTM, with the introduction of plant-based pet snacks. Slated for national launch in early 2022, CLIF Pet will start with three flavors of snacks for dogs with plans to build out the Pet portfolio in the near term.

“Just as Clif Bar was founded on disrupting the energy bar category nearly 30 years ago, the Trailblazers Incubator is built to consistently deliver our bold innovation agenda and accelerate our growth plan,” said Hamdallah. “In addition to a rapid, data-driven product development and go-to-market strategy, what makes our approach different is extending the loyalty of the CLIF® brand. By introducing CLIF Pet, we will bring energy to the whole family.”

Clif Bar has set a bold goal to multiply its positive impact on the world by doubling the size of the company. The decision to enter the pet snacking category is supported by the dramatic increase in pet ownership coupled with the emerging demand for human-grade pet food1. Today, as pets are considered part of the family more than ever before, the category represents a significant growth opportunity for Clif Bar.

“With more than 11 million U.S. households bringing a pet home during the last 18 months of COVID, the category is exploding and ripe for new offerings2,” said Lok. “What makes this launch unique is the combination of speed and discipline to bring an innovative, relevant product to market during a global pandemic. We are truly blazing new trails by applying best practices from tech start-ups to our expertise in consumer insights and packaged goods – it’s a winning combination.”

www.clifbar.com

Geartrade Launches New Consignment Model for UnNew Outdoor Gear

Tuesday, August 10th, 2021

Salt Lake City, UT (August 4, 2021) – After two decades serving as the go-to marketplace for outdoor enthusiasts to buy and sell used gear, Geartrade has even more in store: a new consignment selling option to make it even easier to sell used outdoor clothing and gear. Now, customers can simply send in their gear and Geartrade takes it from there. Designed to reduce seller friction and improve the purchase experience, Consignment makes it easier than ever for Outdoor Adventurists to reclaim their gear closet.

This continued investment in the experience of Geartrade.com is the result of Geartrade’s dedication to advancing a waste-free circular economy. Since 1999, our mission has been to keep people in the outdoors and gear out of landfills. And that mission is thriving—a vast community of users list, sell, and purchase their gear on our platform every day, keeping quality gear and apparel in use while giving their wallet a nice boost. Now, in response to customer input, we have added a consignment selling option alongside our traditional marketplace model to make the selling process as easy as possible.

Geartrade “Reclaim Your Gear Closet:” Consignment Selling

It’s streamlined and easy. Using this selling option, sellers simply send Geartrade their gear. They can use their own box and print out a label at home, or request a compostable bag or box—even a ski/snowboard-sized one.

Geartrade covers shipping. Shipping labels are free. Sellers pay nothing upfront.

It’s full service. Geartrade creates the description and photos, and handles customer service, marketing, and fulfillment. The only action sellers need to take is to drop the package off at any FedEx box, Walgreens, or Dollar General.

Robust pricing analytics included. Geartrade’s pricing analytics match twenty years of sales data with current market conditions and seasonality to find the right price.

Sellers get paid in cash, not gift cards. Sellers get paid in cash via PayPal, Venmo, or ACH.

Sell your gear, your way. Sellers can choose to sell their gear via the marketplace model or the new consignment model. They can adjust the pricing of their item. They can choose to donate or have their gear sent back to them if the item doesn’t sell.

In addition to the new consignment selling option Geartrade is excited to announce that we have committed to become Climate Neutral Certified. By partnering with Climate Neutral we will be able to leverage their vast expertise as we start the process of working toward carbon neutrality by first measuring and offsetting our 2020 carbon footprint and then working to reduce future emissions.

For added sustainable goodness, Geartrade has partnered with the noissue Eco-Packaging Alliance Program. Through our partnership with noissue we are able to provide our customers with fully compostable mailer bags and packing tape as we strive to eliminate plastic use. As a partner of the noissue Eco-Packaging Alliance, we have committed to plant trees through One Tree Planted for every order we place with noissue. To date, thanks to the Eco-Packaging Alliance, more than 13,000 trees have been planted worldwide.

Geartrade has always been the secret stash for people to find great deals on gear. Today, with more people considering the impact of their purchase decisions and with the re-commerce revolution picking up steam, Geartrade continues to lead the way on its path to being the go-to hub for the outdoor industry’s full circular economy.

Combat Flip Flops – The Lady Floperator

Monday, October 23rd, 2017

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She asked. We delivered. Tacticool, not tactical. Floperator–for women. Built to the Combat Flip Flops standard, the land, sea, and air compatible flips ensure you follow the SOF mantra, “Slow is Smooth. Smooth is Fast.” Standard, “Bad for Running. Worse for Fighting” patches. But we know you’re going to do what you want with them anyway. You’re a Lady Floperator.

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-Funds 1 Day of Secondary School For An Afghan Girl Women’s Sizes 5 through 11
-Combat Boot Rubber Out sole?-EVA Mid-layer and Deck
-Genuine Multicam Nylon Strap?-1/2″ x 2 3/4″ Hook and Loop Insignia Made in Bogota, Colombia

SHOP Lady Floperators HERE: www.combatflipflops.com/products/womens-floperator-black