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Archive for the ‘Optics’ Category

Bushnell Introduces New Prime Riflescopes

Wednesday, January 22nd, 2020

New Models Provide Options for an Illuminated Reticle Plus Multiple Turret System

OVERLAND PARK, Kansas – January 21, 2020 – Bushnell, an industry leader in performance optics, has expanded its line of Prime riflescopes with two new models for 2020. Engineered to serve as the new standard in hunting optics, the Prime lineup now includes a 3-9x40mm riflescope with an illuminated Multi-X reticle for low light situations along with a 3-12x40mm riflescope packaged with seve custom turrets pre-calibrated for some of today’s most popular hunting calibers.

Designed to provide hunters with an extra advantage afield, both new Prime riflescope models feature fully multi-coated optics for a bright, clear view at dusk and dawn. Each riflescope has been further enhanced with Bushnell’s proprietary EXO™ Barrier lens coating. This patented process, when applied to glass, molecularly bonds to the exterior lens surfaces resulting in a super-slick coating that repels water, fog, dust and debris. Formulated to last over the lifetime of the riflescope, the new EXO Barrier coating ensures that your view of the target will always be clear even when the weather is not. Additional standard features found on both riflescopes include a 1-inch tube and second focal plane design along with a fast focus eyepiece.

The new 3-9x40mm Prime riflescope is available with an illuminated Multi-X reticle to assist with quick target acquisition. Six brightness settings enable precise aiming in any lighting situation while the scope’s low-profile design allows it to be easily mounted on a variety of firearm platforms. In addition, the riflescope features capped elevation and windage turrets to prevent unwanted movement along with a fixed 100-yard parallax.

For those shooters seeking quick elevation adjustments for some of today’s most popular hunting calibers, the new Prime 3-12x40mm riflescope is the answer. Packaged with seven exposed elevation turrets, the new models make it easy to match your riflescope to your preferred cartridge. Pre-calibrated to provide a simple one-click solution, the Prime riflescope offers turrets customized for MOA, 17HMR, 22LR, 450 Bushmaster along with muzzleloaders (250/300gr) as well as 12- and 20-gauge options. The new Prime riflescopes is the perfect option for those seeking quick and easy ballistic accuracy. 

The two Prime riflescopes along with other new optics models will be on display during the 2020 SHOT Show (Booth No 14551), January 21-24 at the Sands Expo Center in Las Vegas, Nevada.

For more information on these new products or to view the complete line of Bushnell optics, visit

Meopta USA Sport Optics Introduces Optika5 Riflescopes

Tuesday, January 21st, 2020

TAMPA, FL, January 20, 2020 – Meopta USA Sport Optics is pleased to introduce the 1-inch, Optika5 series of premium riflescopes.  This newest Meopta riflescope line features a 5x zoom, zero-reset turrets, and advanced MeoBright lens coatings that deliver edge-to-edge clarity and exceptionally bright, sharp images.


Available in 2-10×42 RF (rimfire), 2-10×42, 3-15×44, 4-20×44, 4-20×50, and 4-20×50 RD models, the Optika5 riflescopes are available with reticles in the second focal plane.  All come with capped hunting turrets made of rubber-armored metal for the perfect combination of durability and functionality. The rear-facing magnification display allows for easy viewing of the power setting from behind the scope, and the zoom ring comes with a multi-position throw lever for quick adjustment of the power setting in the field. Windage and elevation adjustments are ¼ MOA.

“We wanted to offer a more advanced line of 1-inch riflescopes and have achieved this with our new Optika5 series,” said Pavel Stastny, Senior Director of Sales and Marketing at Meopta. “In addition to exceptional low-light performance, these scopes offer popular features like the rear facing zoom display and multi-position throw lever on the magnification ring.  Now hunters have a choice between our award-winning 30mm Optika6 series, and our new 1-inch Optika5 series of riflescopes with many different models available in each line.”

All Meopta Optika5 riflescopes are made of aircraft-grade aluminum alloy and feature:

–  One-piece tube design

–  Zero-Reset setting for quick return to zero

–  Zoom ring with a multi-position throw lever

–  Rear-facing zoom display for easy viewing of power setting from behind the scope

–  MeoBright anti-reflective lens coatings

–  MeoShield anti-abrasion lens coatings

–  MeoDrop hydrophobic lens coatings that repel rain, dust and grease

The new Optika5 riflescopes will be on display in the Meopta Booth (#10176) at the 2020 SHOT Show.  

Retail Pricing:  From $349.99 – $549.99

Aimpoint Releases COMPM5b For Worldwide Sale

Monday, January 20th, 2020

Aimpoint launches the CompM5b sight for sale worldwide. The CompM5b is a ballistic compensating red dot optic in the CompM5 series of sights.

It’s a 2 MOA red dot sight which incorporates Bullet Drop Compensation via interchangeable turrets for various ammunition. These can be tailor made for specific ammunition. The red dot sight also offers wind or lead compensation adjustment.

Aimpoint press release follows;

Las Vegas, Nevada – Aimpoint, the originator and worldwide leader in reflex sighting technology, is proud to announce that the Aimpoint® CompM5b™ sight is now being offered for sale worldwide. The Aimpoint CompM5b is a ballistic compensating red dot optic in the CompM5 series of sights. This revolutionary sight allows the user to quickly adjust the position of the 2 MOA red dot based on target distance and wind conditions.

The CompM5b comes with interchangeable turrets that adjust the point of aim for different calibers of ammunition. While shooting, the user can switch between longer and shorter distances without having to compensate ballistic drop or re-zero the sight. Wind compensation can be adjusted on 3 levels – mild, moderate, and severe. Adjustment turrets are customizable to meet specific customer requirements and ballistic profiles.

The CompM5b is the newest member of the CompM5 series of sights and is powered by a single AAA battery. These small and lightweight batteries are inexpensive and easy to find throughout the world. Readily available alkaline versions of the AAA simplify logistics and eliminate the potential shipping hazards inherent in lithium batteries. The CompM5b boasts an extremely long battery life – with over 5 years of continuous use at daylight position 7 and over 10 years of continuous use at the night vision settings. These sights were designed to take up minimal space on the weapon platform while maintaining the same standard of extreme ruggedness and reliability.

The CompM5b is an enclosed system and fully submersible up to 150 feet. It is compatible with all generations of Night Vision Devices, as well as Aimpoint’s 3X-C, 3XMag-1, and 6XMag-1 magnifiers. A high-grade optical lens system gives the CompM5b exceptional light transmission and dot clarity, making the sight operationally parallax free. The sight weighs 6.3 oz and the standard configuration with the spacer and mount weighs 9 oz.

For full details, visit

SIG Range Day 20 – Smart Shooter

Sunday, January 19th, 2020

Israeli company Smart Shooter demonstrates their SMASH system mounted to a SIG M400 carbine. SMASH is a small arms fire control system that combines a thermal imager and algorithms to acquire a target, lock on to it and then effectively engage it. Once the target is selected and locked, you keep it in your sight picture and depress the trigger. The weapon will knot engage when a proper firing solution is found. Using it, I was able to easily engage moving targets out to 200 meters.

Seen here is the trainer version on a generic stick which is used to show new shooters how to use the system. Thanks to the thermal camera, it can be used in day or night. Additionally, the sight picture can be shared with others via C4 systems.

The system can be used to designate and Additionally, SMASH has been used to engage drones with M4 carbines.

SIG CEO Ron Cohen told me that they are going to work with Smart Shooter in the future and introduce some of their technology into the system such as BDX.

This system makes the average shooter more accurate and can be used for individual precision shots out to 300m. Naturally, you don’t have to use it if you need to engage multiple targets at once.

Meopta DichroTech Reticle Technology Wins Gray’s Best Award

Sunday, January 19th, 2020

TAMPA, FL, January 15, 2020 – Meopta’s groundbreaking DichroTech reticle technology, which delivers battery-free illumination, has won a 2020 Gray’s Best award.  This advanced dichroic coating enables reticles in multiple color configurations to automatically adjust color tone and intensity in varying light conditions without the use of a battery.   DichroTech provides maximum contrast and visibility, enhancing target acquisition while speeding and improving shot placement.

The following are excerpts from the Gray’s Sporting Journal 2020 Expeditions and Guides Annual:

“This is the first time in the 25-year history of Gray’s Best that we have given the award for a reticle technology, but when Meopta refers to their DichroTech as “game changing,” they are not exaggerating. 

In recent years, the hot item has been illuminated reticles, with the illumination powered by batteries.  These have steadily improved, with such modifications as variable intensity to suit ambient conditions and prevent loss of night vision, and automatic shut-offs to conserve battery power.  Each has had its drawbacks, however, not least being the need for instant adjustment when seconds count (a glimpse of a moving deer at twilight) to batteries dying at the most inopportune moment, and the need to remember to carry spares.

Meopta’s new “dichroic” technology gives you a coating, for lack of a better term, which adjusts the reticle’s visibility to ambient light conditions with no action on your part.  It is permanent, battery free, and never threatens your night vision.”

• Terry Wieland, Shooting Editor

“We are honored to receive this prestigious award from Gray’s Sporting Journal and appreciate their recognition of Meopta’s efforts to offer hunters and shooters a unique alternative to battery-powered illuminated riflescopes,” said Pavel Stastny, Senior Director of Sales and Marketing at Meopta.  “DichroTech reticles have been well received, and we will continue to add more reticle options using this new technology.”

DichroTech reticles are currently available in the MeoStar and Optika6 riflescope lines with more offerings to come.

Pixels on Target to Launch the Next Generation of Thermal Optics at 2020 SHOT Show

Saturday, January 18th, 2020

Pixels on Target LLC will formally launch the VooDoo Family of Thermal Sights at the 2020 SHOT Show in Las Vegas, NV, January 20-24, 2020.  The VooDoo Family of Thermal Sights includes the VooDoo-S Short/Medium Range Multi-Mission Sight, and the VooDoo-M Medium/Long Range Multi-Mission Sight.  Both sights utilize 12 micron, 640×480 resolution cores and provide best-in-class accuracy at less than 1 Minute of Angle (MOA).  Designed around military requirements, the VooDoo Family of Thermal Sights are Commercial Off The Shelf (COTS) items that are simultaneously available to Law Enforcement, Security, and Precision Shooting customers.

The VooDoo-S, debuted as a prototype at the 2019 SOFIC Conference, is now in full production.  VooDoo-S can be used as a hand-held device, helmet-mounted viewer, stand-alone sight, and true clip-on sight.  At under 10 ounces, the VooDoo-S is the smallest 12 micron weapon sight available, providing effective target engagement range at 500 meters.

The VooDoo-M will debut at SHOT Show 2020, and is now in full production.  It can be used as a hand-held viewer, stand alone sight, and true clip-on sight, providing effective target engagement at 1500 meters.  At only 18 ounces, the VooDoo-M is the smallest, lightest thermal sight to provide this range and peformance.  VooDoo-M also includes dual aiming lasers in near-IR and visible.  

The VooDoo-S and VooDoo-M Sights will be demonstrated at the ATAC Range Day on Monday January 20, and will be on display at the SHOT Show in Booth # 30103 with our distribution partner TSSI, and at Booth # 6503 with TNVC.  ATAC Range Day and the SHOT Show are not open to the public, and require registration.  ATAC Range Day registration can be completed at RANGEDAY.ATACGLOBAL.COM.

Bushnell to Introduce New Optics Models at 2020 SHOT Show

Saturday, January 18th, 2020

New Rangefinders Plus Extensions to Popular Series Headline Key Introductions 


OVERLAND PARK, Kansas – January 16, 2020 – Bushnell, an industry leader in performance optics, will introduce multiple new models to its already popular optics lines during the 2020 SHOT Show (Booth No 14551), January 21-24 at the Sands Expo Center in Las Vegas, Nevada.

“As an industry leader in the design of purpose-built optics, Bushnell has remained focused on delivering new products that have been engineered to surpass expectations while delivering exceptional value,” said Mark Bauman, Director of Bushnell Optics. “Our new models combine enhanced optical performance with some of the most sought-after features requested by our customers.”

Among the latest products from Bushnell include the new Prime 1300 and 1700 rangefinders which have been designed to deliver double the light transmission over other competitive models. Other new rangefinder models include the Nitro 1800 powered by Applied Ballistics. Featuring an upgradeable, built-in ballistics solver along with Bluetooth® connectivity and the ability to pair the rangefinder to the Bushnell Ballistic app, the Nitro 1800 provides users precise shooting solutions out to 2,000 yards at the push of a button.

Additional new models that will launch at SHOT Show include extensions to the company’s popular lines of Banner, Engage, Prime, AR Optics and Powerview products.

New for 2020 products include:

Banner™ Riflescopes – The popular Banner riflescopes, known for delivering superior low light performance, have been improved and expanded for 2020. The line now includes a 3-9x40mm riflescope with an extended 6-inch eye relief for shotgun use and also a 4-12x40mm configurations for longer range hunting. All configurations feature Multi-X Reticles and Dusk & Dawn optics technology for low light visibility as well as a durable one-piece construction that has made Banner the go-to hunt optic for generations.

Engage™ Optics – Bushnell has expanded its popular line of Engage products with a new riflescope, binocular and spotting scope, each focused on delivering high-end quality at an affordable price. Customized with modern features hunters demand including options for an illuminated reticle, proprietary lens coatings and optional camouflage finishes, the Engage series of optics continues to focus on delivering exceptional clarity. Developed to match the feature sets needed to be successful on the range or in the woods, the Engage lineup of optics continues to produce leading results in any environment. 

Prime™ Riflescopes – Built to be the new standard in hunting riflescopes, Bushnell has expanded the Prime series with two new models designed to provide hunters with key features to aid them in the field. Among these upgrades include a new 3-9x40mm riflescope with an illuminated Multi-X reticle for low light situations along with a 3-12x40mm riflescope packaged with six custom turrets pre-calibrated for some of today’s most popular hunting calibers. This innovative feature makes it easy to match your optic to your preferred cartridge.

AR Optics™ – Capable for use on a variety of rifle platforms, the popular line of Bushnell AR Optics has been increased with new variable power riflescopes for 2020. Available in three new magnifications, these durable riflescopes deliver sought-after features that make them compatible for use on both bolt action and modern hunting rifles. The AR Optics lineup from Bushnell has been expanded with two new riflescope models pre-packaged with four ballistic drop turrets. Customized for today’s most popular calibers (.223 Rem, .308 WIN, 6.5CM and 224 Valkyrie) the new AR riflescopes are available with or without an illuminated reticle.

Powerview™ 2 – Designed to deliver value-based performance, the new Powerview 2 line of binoculars is ready to take on any pursuit. Featuring an updated industrial design on top of a rock-solid metal chassis, the new binoculars are available in six configurations. Reliable, tested and engineered to deliver bright, clear images through its multi-coated lenses, the new Powerview 2 binoculars strike the perfect balance of price and quality.

These new products, plus many more, will be on display at Booth No 14551. For more information on the complete line of Bushnell optics, visit

Introducing the Riton Optics all new 2020 Primal Series

Friday, January 17th, 2020

Tucson, Arizona (January 15, 2020)- All new for 2020, Riton Optics is introducing a new line of optics complete with proprietary, high performance reticles and enhanced features all at the industry’s best value. The new line has been touted as the industry’s new, better way to buy optics, breaking from the normal confusion of abstract product designations with an intuitive buying guide.

As the World’s only Military and Law Enforcement Veteran Owned optics company, Riton Optics foundation was largely rooted in the tactical market. While their foundation began in the tactical realm, the founder of Riton discovered his true beginning in the outdoors as a young hunter.

Brady Speth, Founder and CEO remembers, “Growing up in a family of seven, we hunted to put food on the table and to sustain us. One of our fundamental goals at Riton has been to put quality optics in front of those who love the great sport and tradition of hunting, as well as those that live the same lifestyle that my family did.”

The all new Riton Optics Primal Series of optics is just that: a blend of high quality, affordable optics focused specifically on the needs of the hunter. The Riton Optics Primal Series includes a full line of HUNTING optics. From high performance riflescopes to magnesium alloy binoculars, the Primal Series of optics have been designed and built to meet all the demands of the hunter.

The Primal Series riflescopes include features such as capped, zero resettable turrets to ensure the end user will not lose zero in the field or on the move. Enhanced, low light coatings provide a clear picture in dawn and dusk hours, while integrated throw levers for quick adjustments. The reticles within the Primal Series riflescopes are designed for optimal field of view, while still providing indicators for hold overs and wind.

Every optic in the Primal Series is purged and sealed ensuring variation in temperature and environmental stressors will not affect the optic. These rugged built optics are 100% shockproof, waterproof and fog proof for a lifetime of optimal performance.

New for 2020, the Primal Series includes the following optics:

X1 Primal 3-9×40 Riflescope

X1 Primal 4-16×44 Riflescope

X3 Primal 3-15×44 Riflescope

X5 Primal 3-18×44 Riflescope

X7 Primal 1-8×28 Riflescope

X5 Primal 10×42 HD Binoculars

For more information on the Riton Optics Primal Series or the other new series for 2020, please see