Tactical Tailor

Sold Out in 30 Min…and Crashed the System

Sold Out in 30 Min…and Crashed the System” came the headlines after the second batch of Costa’s Leg Rigs cleared the shelves in record time. Now, a third batch is on its way. This time around, I certainly hope that they’ve worked out the supply and website bug issues.


The first time Costa sold his leg rigs, they proved very popular and they sold right out. To me, it was marketing genius. They weren’t sure how well the Leg Rigs would sell so they took a page from their carbine sales with Larue Tactical and only made a short run to make sure that they weren’t left holding on to any. A second batch was offered and same story. Fair enough. It if works once, why not twice? Now, here we are with batch number three coming this week. They’ve well established a market demand so I’ll reiterate my comments earlier, “This time around, I certainly hope that they’ve worked out the supply and website bug issues.”

At this point, I’d say to offer the third batch as a short run is just flat out tired. HSGI is a great company with a long history but if they can’t keep up with the demand I can happily put them in touch with plenty of companies who can keep up. I realize that the product uses HSGI’s proprietary TACO mag holders as components, but that doesn’t mean that they have to manufacture them.

Then, there’s the software issues. I remember warning them when they launched the site to make sure that they could handle the traffic. It’s great to see Costa Ludus hit that level that demand crashes the system but I can assure you from personal experience, there’s nothing worse than infrastructure that can’t keep up with demand. Time to upgrade the system guys.

If you’re looking to purchase a Costa Leg Rig, I’m told they will be on sale again on Monday at 1300 EST. Let’s hope that from here on out, it will be a stocking item. It looks to be a great design for training. Available in MultiCam, Coyote Brown, Smoke Green and Black.


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21 Responses to “Sold Out in 30 Min…and Crashed the System”

  1. Bobbydavro says:

    I’m sorry but is there something that this rig does that others don’t ???? Does it make you shoot faster?? Straighter??? Or is it just a case of fanboys thinking that if they use the same kit as Chris they too will be as good as him ??? Lmfao dream on fellas, but in all seriousness taco are good and tend to be well stocked in good stores and leg rigs are ten a penny

    • mike says:

      I’m not personally interested in this item, but I can understand the interest. Yes, you can get taco pouches and leg platforms all over the place, but they must be bought individually and at greater expense. Why is it so hard to believe that people would be excited about paying less for something that has all the things they wants all together AND with a fancy name attached?

      • SSD says:

        I guess you’re missing the point. It’s not that it isn’t a viable product. It’s that this particular marketing tactic is getting a bit long in the tooth. There’s nothing special about it at this point. It can easily be stocked.

    • Sketchy_Endeavor says:

      “Or is it just a case of fanboys thinking that if they use the same kit as Chris they too will be as good as him ??? ” Fanatics!!!

    • SSD says:

      I think it’s a good training rig.

  2. Tim says:

    I think if they sold turds with costas name on them they would sell out too…

    • Sketchy_Endeavor says:

      Maybe they would but a for sure turd sell would have to be his actual turds. Fans would be buying that $4!t up!

  3. Steve-) says:

    What is old is new again…… just more lipstick.

  4. Morden says:

    I think leg rigs are stupid. I find they get In the way of actual “tactical” maneuverability. A lot of people wear them on the range, but I have yet to shoot on a range that resembles the real world, or even close to it. It’s all about context.

  5. chris says:

    this website has made a great name for itself and delivers a great service to end users by publishing information in a timely, unbiased manner about products, happenings and companies in the space. I can’t help but question whether this post is a departure from that tradition. seems like marketing.

    • Andrew says:

      I agree fully. Less opinions, more information.

    • Reader says:

      I’d day that everything that happens on SSD is marketing.

    • SSD says:

      I’ve posted about this leg rig several times. I just find the way they are selling the Leg Rig tiresome at this point.

      • Ryan says:

        I am not a huge fan of the small runs to garner hype. If your run of things sells out the first day then you should probably increase production. As much as I love Triple Aught Design clothes they do this also. They do small runs that sell out in a matter of minutes some times. I don’t feel like having to take time off from work to attempt to buy something. This also leads to secondary market inflation like what is witnessed on ebay when something sells out instantly. A bunch of vultures who only bought the item to resell hike it up 100-200 just because someone is willing to pay it.

  6. Terry says:

    For the price it’s not a bad system, but I’d hardly call it amazeballs.

    Personally, I’ve never liked leg rigs, they just don’t sit right on me.

  7. Phil says:

    Next up. Limited Edition Costa Twinkies…