Tactical Tailor

Nat Haskell is the New Executive Director of Smith Elite

I’ve known Nat Haskell for several years now during his time with Ops-Core. He’s a stellar individual with a no nonsense approach that I find refreshing in this business. I’m looking forward to seeing him at work with Smith Elite. Congratulations to all.

Smith Optics is excited to announce the addition of Nat Haskell as the Executive Director of Smith Elite. Nat came to Smith from Ops-Core where he was highly successful as the Director of Business Development. The Ops-Core management team and Nat had an amicable split and this move hopes to fortify the already strong relationship between the two head borne protection companies. Smith feels that this strengthened relationship will help drive innovative eyewear products with increased protection and improved integration with not only the premier helmet platform, the FAST ballistic helmet, but all helmet systems.

“I am excited to be part of the Smith Elite team. We have a very strong group of dedicated professionals who share my passion for providing customer focused ballistic protection that is purpose built for our war fighters and law enforcement professionals.” – Nat Haskell Executive Director of Smith Elite.

“I feel that Nat brings a well balanced body of experience from leading the rapid growth of an exciting product line and brand in Ops-Core, as well as a strong educational background, which is capped by an MBA in Entrepreneurship from Babson College. This added to his background as an end user with military and government service, including his numerous deployments to combat zones throughout the Middle East, allows him to easily bridge the gap between the users and the Smith development team,“ said Ned Post, President of Smith Optics.

Smith Elite has an exciting year ahead with a lot of opportunities and new products, such as the PIVLOCK V2 Tactical, the Boogie Sport, the Prospect Tactical, and a full line of Asian fit eyewear. Smith is confident that Nat will be able to drive our continually expanding product line successfully into the market. We feel that under Nat’s leadership Smith Elite is poised to continue its tradition of providing the highest quality ballistic eyewear and proving our superiority through our proprietary lens serialization program.



3 Responses to “Nat Haskell is the New Executive Director of Smith Elite”

  1. BrettW says:


  2. Nic says:

    Excited to see the new line of Asian fit sunglasses! Congrats to Nate as well!

  3. Bram says:

    Congrats Nat! And don’t start hiding behind the shades now!!