TYR Tactical

Kill Cliff Executing Aggressive Distribution Push

I thought this was pretty cool. I didn’t realize that InBev was distributing the drink. Don’t forget that Kill Cliff is represented in the Tactical Market by our friends at Über Group and is on sale at the GSS Gear and Grey Group Training showrooms. I’m a fan of Kill Cliff.

Kill Cliff

With Day Two of GNC’s Franchise Show underway today, the Kill Cliff team has descended upon the Expo Aria Resort & Casino to hook hundreds of GNC franchise store owners on “The Tasty.” Initially available in a select number of GNC’s last August, Kill Cliff is now available at all domestic corporate GNC locations and at a growing number of GNC franchise locations, totaling almost 6,000 stores. Additionally, the performance product has increased its regional availability in the Southeast through the Anheuser-Busch InBev wholesaler system.

“With a strong brand following – literally and figuratively – we want to make sure our customers can get Kill Cliff anywhere, anytime,” Kill Cliff Founder Todd Ehrlich said. “Listen, you can’t stop the spread of Awesome. If Kill Cliff isn’t there today, it will be. It will sneak in, in the middle of the night, and show up on a shelf. We have store owners all over the country ordering the product where distribution is not yet in place, but consumer demand is pent up.”

Targeting independent, chain convenience and grocery stores in Georgia, Kill Cliff has tapped Atlanta Beverage Company, Eagle Rock, Eagle Rock North, Leon Farmer & Company, and Bibb Distributing Company Distributing companies. In Alabama and in Tennessee, Kill Cliff has partnered with Greene Beverage Company in Tuscaloosa and Ajax Turner in Nashville, with several other contracts in the works. These partnerships ensure increased availability of Kill Cliff at leading grocery and convenience chains including QuikTrip, RaceTrac, Tigermarket, Kroger and Publix among other retailers.

In conjunction with increased distribution, Kill Cliff is driving brand awareness through national and local advertising. At the same time, the company is running promotional programs on the product at retail and through a steady stream of social media initiatives aimed at their online following reaching over one million consumers per week. This momentum is expected to continue in the weeks to come as Kill Cliff’s summer sampling program culminates at the Crossfit Games in July where the company has a secret drop planned.


2 Responses to “Kill Cliff Executing Aggressive Distribution Push”

  1. Michael says:

    Still waiting for it in Canada