FirstSpear TV

SHOT Show – ATS Elite

ATS Tactical Gear recently purchased Woolrich Elite and rebranded it as ATS Elite. It’s the same quality, materials and fit that you’re used to but with a renewed focus. They plan on concentrating on concealed carry and lightweight tactical applications. In fact, you’ll even be talking to Jerry Rinder, who worked with the brand from the beginning.


They are rapidly establishing a distribution and dealer network and they have products in stock now that are still labeled Woolrich. Jerry said that items with the new branding will start delivery late 3rd quarter. I am stoked about the revival of this brand and can’t wait to see what they’ve got up their sleeve. If you are at SHOT Show, stop by and see them in booth #10321.

From home, check them out at


One Response to “SHOT Show – ATS Elite”

  1. Rashad Flowers says:

    Jacket looks pretty good. The Woolwrich Algerian jacket was a monster. Cheers to ATS Elite.