Rockford, MI – January 14, 2016 – Bates Footwear, a recognized leader in military and first responder footwear, is heading to the NSSF SHOT Show in Las Vegas, January 19-22. Following a successful launch to the motorcycle market at AIMExpo 2015 in Orlando, Bates will be introducing their new PowerSports line to the shooting, hunting and outdoor enthusiast market for the first time.
“We are thrilled to be showing our PowerSports footwear at the NSSF SHOT Show this year,” said Bates Footwear Marketing Director Julie McCauley. “There is a lot of crossover between this market and the motorcycle market, and we want to take this opportunity to introduce our PowerSports line to some consumers who might be more familiar with our tactical or dress products.”
Bates Footwear enjoys a proud 130-year heritage of manufacturing footwear from combat boots to formal dress shoes for the United States Armed Forces. The world’s most demanding consumers require footwear that offers protection, performance and all-day comfort, and it is this foundation that paved the way for Bates Footwear’s entry into the PowerSports industry.
Visit BatesFootwear.com to learn more about the Bates Footwear PowerSports line.
Tags: Bates, Bates Footwear