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MDM – Name This “Accessible Under Armor Trauma Kit” Contest from Phokus Research Group

Phokus Research Group developed this Dual Zipper Under Armor Deployment version of the Sons Traima Kit for those units who need to be able to access the components of their medical items. In addition to the ability to maintain the kits when items expire, the dual zipper also allows units to update their components with new items. It still fits in the late pocket of the Armor Vest so they’ve also introduced a split seam so the items stay in place.

It’s a great product, but the name is a mouthful and more of a nomenclature than a cool name. I suggested Phokus allow the SSD readers to name it. So here’s your shot to be a marketing genius. Phokus will reward the best name, judged by them, two fully loaded versions of this kit as well as two Shield kits.

To enter, follow these rules:
1. In the comments section of THIS, and only THIS, article on SSD, share your proposed name. Only entries here are eligible to win. Of more than ine person submits a name, the first use gets credit for it.

2. Comments are open from now until 1600 Zulu on 30 September 2016 (that’s this Friday at High Noon Eastern Daylight Time).

3. Use any alias you want to post but be sure to use a valid email address since that’s how we’ll contact the winner.

4. Phokus Research Group will select the name from the comments we receive.

5. One entry per email address. We will delete entries that violate this policy.

6. Must be 18 to enter. Void where prohibited.

By the way, Phokus products are available for unit and agency purchase from ADS Inc.

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153 Responses to “MDM – Name This “Accessible Under Armor Trauma Kit” Contest from Phokus Research Group”

  1. Rio says:

    AURA Kit : Accessible UndeR Armour KIT

    you could argue the literal meaning of Aura is pretty fitting to the critical nature of the equipment too:

    “a supposed emanation surrounding the body of a living creature and regarded as an essential part of the individual.”

  2. Redband-D says:

    Tactical/Reachable Individual Casualty Kit….. T.R.I.C.K.

  3. Mic says:

    Vejovis

  4. Ghost says:

    The Armor Thin Back Kit or ATBK.

  5. Captain Merica says:

    The winner gets two of these? I mean who doesn’t want a pair of D-KUPs?!

    Double – Kit Under Plate.

  6. CGA says:

    Phokus Phlat Phixer

  7. James says:

    Can’t believe no one mentioned this
    Split User Configurable Kit
    The S.U.C.K

  8. tremis says:

    Split tail.

    It’s split, I see the tail to grab.

  9. Patrick T says:

    Double Medical Pouch – Zippered which gives DMP-Z

    OR

    Double Barrel MedKit – DBM (because the compartments are like barrels)

    Honestly, I prefer the Pull Out Kit – Zippered POKZ, thats funny and MIL guys will remember it…

  10. JSGlock34 says:

    The ZACK – Zippered Armor Casualty Kit

  11. Jon says:

    Janus Kit

    Janus is the Roman god with two faces (two halves of the kit). Also the god of beginnings, ends, and time (all applicable factors when you find yourself needing this kit).

  12. Matt says:

    Split Core Med Kit; because it’s split, worn against your core, and also for when your core gets split open.

  13. P.J. says:

    The Siamese Sons Twin-Pocket Trauma Kit.
    Although that’s just to maintain already existing naming conventions.

    I’d actual change the name of the whole behind armor med kit line to Post-Trauma Plate Backers, in which case I’d name this one something like the Zippered Post-Trauma Plate Backer.

  14. Steve says:

    Sons MKII

  15. Jimbo says:

    STAB—Save That Asshole Bag.

  16. Dellis says:

    My thoughts go to “SOS” so perhaps,

    “Split (or ‘Sectioned’) Organized (or ‘Operator’) Shield” kit = “S.O.S. kit”

  17. GC says:

    Plate Protected
    Dual Zip Pouch

    These are strong competitive advantages your product has over traditional rapid access IFAK carry options, emphasize them.

    Plate Protected Duel Zip Rapid Aid Pouch (PP-DZ-RAP)

    Political Correctness (yeah, I said it) would suggest dropping the PP as women also need to carry Trauma Kits and there is no need to give more ammo to those with a sense of humor still stuck at the elementary school level ~ like mine! 😀

    Plate Protected Duel Zip Rapid Aid Pouch (DZ-RAP)

    However, you may also build on your existing brand recognition by playing on the Deployment Trauma Kit (DTK, DTK2) names.

    Duel Zip Pouch Deployment Trauma Kit (DZP-DTK2)

    All of my other offerings are what I think are weaker versions of the three provided above, but posted for your consideration:

    Zip Pouch Deployment Trauma Kit (ZP-DTK2)
    Duel Pouch Deployment Trauma Kit (DP-DTK2)

    Plate Protected Zip Rapid Aid Pouch (PP-Z-RAP) or (Z-RAP)
    Plate Protected Duel Rapid Aid Pouch (PP-D-RAP) or (D-RAP)

    Plate Protected Duel Zip Pouch Aid Kit (PP-DZ-PAK) or (DZ-PAK)
    Plate Protected Zip Pouch Aid Kit (PP-Z-PAK) or (Z-PAK)
    Plate Protected Duel Pouch Aid Kit (PP-D-PAK) or (D-PAK)

    Plate Protected Rapid Aid Duel Zip Pouch (PP-RAD-Pouch) or (RAD-Pouch)
    Plate Protected Rapid Aid Pouch (PP-RAT-Pouch) or (RAT-Pouch)

  18. tm says:

    Ur Mom or UR-MOM Kit. User-refillable, Multi-option medical.

    ULTIMATUM. Universal Lifesaving Tactical Immediate Medical Assistance Twin Unzipping Mechanism.

  19. Jon, OPT says:

    RACFAK

    Refillable Armor Compartment First Aid Kit.

  20. JHP says:

    BFAK: Bifurcated First Aid Kit

    (Dictionary not included)

  21. Hillbilly Huckleberry says:

    LUNG
    Lift up N grab
    or
    Look up N grab

  22. S1 says:

    Phokus Phrogbelly

  23. Michael says:

    SLICSTASH, Short for Slick Stash

  24. TurboMexh says:

    PTK – plate trauma kit

  25. SGT Rock says:

    How about the Phokus TUAKA – Trauma Under Armor Kit Accessible

  26. Brian5cents says:

    Phokus Pectus Protectus

  27. zwood says:

    DMZ Kit/Pouch (Divided Medical Zipper Kit/Pouch)

  28. PL says:

    In light of its twin pockets, how about the Gemini kit?

  29. Ivan A. says:

    The “Dioscuri” named after the Greek hero twins Castor and Pollux. Seems to fit the product. In Latin the Dioscuri are known as the Gemini as in the Constellation.

  30. MRonan says:

    HIT (hidden integral trama) Kit.

  31. Ed says:

    The Gemini Kit.

  32. Vince says:

    Split Second or Split 2nd Kit; AKA the “PRG-S2K”

  33. Chris W says:

    I offer: the “Split/Zip Trauma Kit (SZTK)”, plus the “Split/Zip Trauma Pouch (empty)”.

    I’m assuming, and hoping, that they also sell the empty under-plate pouches for customers/agencies wishing to utilize it for non-medical items. For people that are already equipped with DTKs (or will be with SZTKs), they may want to store other items under their back plate in a similar manner.

  34. Kin Chiu Leung says:

    Reloadable Trauma Kit … RTK

  35. CPTK says:

    Sons Trauma Kit-DAD (Dual Access – Deployment)

  36. Joe says:

    Life Sustainment Kit

  37. RL says:

    MDK – Man Down Kit

  38. A.C says:

    DuaDZ

    Acronym reshuffling to (Deploy Under Armor (Dual Zipper))

    *Note if you want to have consistent future variations you can do:
    DuaSz = single zipper
    DuaTz = triple zipper
    DuaQz = quad etc etc

  39. Millertime says:

    Q.U.A.C.K.
    Phokus Quick Under Armor Configurable Kit

  40. Chris says:

    DADZS Kit
    Discrete Arrangeable Dual Zippered Sons Kit

    Call it a “Dads” kit

  41. Steve says:

    The Drive On Kit. aka D.O.K

  42. Kevin says:

    Pulmo (Latin for lung)

  43. jackson says:

    Split-Kit

  44. Rigger Dave says:

    How about a simple…
    Armor Medical Kit.

  45. Bobby Davro says:

    R.A.T pack/ Rapid Access Trauma pack

  46. Sean S says:

    The CRONUS Kit (CRONUS is the Titan god of time and the ages. He was also known as the ruler of the universe during the golden age of men)

    Casualty Reduction Organizer Node – Under Soldier Kit

  47. Sean Sperato says:

    The CRONUS Kit (CRONUS is the Titan god of time and the ages. He was also known as the ruler of the universe during the golden age of men)

    Combat Rescue Organization Node – Under Soldier Kit

  48. Sean says:

    The CRONUS kit

    Casualty Reduction Organizer Node – Under Soldier Kit

  49. Jimmy says:

    Mission Adaptable Rapid Access Trauma Kit by Armor.

  50. DW says:

    The V.O.I.D-T.C.
    Variable On Individual Demand – Trauma Care.