GORE-TEX Professional

Mike Noell, Founder and Former CEO of BLACKHAWK! Forms SENTRY Products Group

Virginia Beach, Va. (December 21, 2016) – When you take four executives from an industry leader like BLACKHAWK! and give them a blank page, you can expect product advancement and rapid growth. Mike Noell, a former U.S. Navy SEAL and Founder / CEO of BLACKHAWK! has partnered with his Executive Team; Terry Naughton, Scott Ferros and Eric Yeates to form SENTRY Products Group, LLC.

Over the past 18 months, the group has acquired three industry brands; Scopecoat, Slideboot and Sentry Solutions. “Each of the acquisitions operated in a very defined space, and we knew we needed to develop the master brand to house and expand product lines as we had done in the past at BLACKHAWK!” stated Noell. “The creation of SENTRY Products Group with the tag line “Live To Protect” was something the team felt defined our mission well; the protection, storage and transport of Outdoor, Military, Law Enforcement Equipment.”

As Noell was evaluating additional acquisition options for the group, the SENTRY Executive team worked to move, consolidate and stabilize the brands by building the internal operating systems to support future growth. Distributors, dealers and OEM partners have recognized these changes, and the group has seen consistent growth in U.S. and international markets. As part of a multi-pronged growth plan, now is the time to utilize the team’s extensive manufacturing expertise.

“We have taken the opportunity to re-open the facility which housed the original Michael’s of Oregon (Uncle Mike’s) factory in Boise, Idaho, and have begun to rehire our former BLACKHAWK! crew,” commented Noell. “Our Boise facility will support all U.S.A. manufacturing, global sourcing and distribution. The Virginia Beach facility will be headquarters and all other functional departments. I am thrilled to be putting our team back together.”

“The mission now is to serve our industry and customers to the best of our ability and grow as quickly as possible so we can bring everyone back,” said Terry Naughton, President.

At the 2017 SHOT Show, to be held January 17-20 in Las Vegas, Nevada, Booth #614, SENTRY will highlight newly designed products in categories such as bags, packs, belts, scope covers, gun covers and gun-cleaning technology, along with the new branding of SENTRY.

“We wanted to start with the products our distribution and OEM partners requested first. These products link us back to previous developments with updated materials and manufacturing technologies. We are having a blast working together again. We are back! Our head is down, and we are focused. Additional products and category offerings will follow,” stated Eric Yeates, VP Product Development.

If you are interested in becoming a distributor, dealer, OEM customer, or would like to request an appointment to preview the new products at SHOT Show, please contact us at (877) 726-7328.

SENTRY “Live To Protect” will be hosting a daily meet-and-greet at 3:30 pm. Come by Booth #614, grab a catalog, sign up for our e-news, and share a beer with us.

SENTRY will be taking forward orders for all new products. Order now!

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6 Responses to “Mike Noell, Founder and Former CEO of BLACKHAWK! Forms SENTRY Products Group”

  1. Marcus says:

    I wish them the best of luck. The early Blackhawk product line was awesome until it went full Chicom and became Burnt Chicken.

    Hopefully they’ll take that same original tact at Sentry.

    • Ranger Rivk says:

      I also was an early fan, but was lost the first time the “Made in Vietnam” label appeared. Call me cynical, hope Sentry takes notice.

  2. Jack Paone says:

    Congrats Mike!! Let me know what I can do.

  3. Kel says:

    Team Idaho rides again!

  4. Chad F. says:

    Congrats Mike, Terry, Eric & Scott. What a great group of guys all very knowledgeable and experts in their prospective areas of focus. I can only image what the future of Sentry Products Group will bring and look forward to seeing great gear back on the market instead of the same old products with a different name / label on it. All the best!

  5. James says:

    Mike Congrats on the new venture! Let us know if there is anything we can do to help in the product development side… thank you for putting America back to work! all the best this holiday season!