The Avidity Arms PD10, Brainchild of Personal Defense Guru Rob Pincus, Debuting at SHOT Show 2017

The PD10 is a single stack (less than 1 inch wide), 10+1 capacity, lightweight, 9mm, striker-fired gun that’s ideal for concealed carry and personal defense.


Wanamassa, N.J. (January 2017) – Eagle Imports, Inc., the exclusive distributor of Metro Arms, SPS, Bersa®, Comanche, Grand Power, Llama and Avidity Arms firearms products, is pleased to announce the debut of the Avidity Arms PD10 at booth #2610 at the SHOT Show 2017 in Las Vegas, Nevada.

Designed by renowned defensive shooting instructor, Rob Pincus, this Made-in-America pistol offers a high capacity, slim, single stack, lightweight, striker-fired pistol with concave sights that can be used for one-handed reloads. It’s ideal for concealed carry and personal defense and retails at a price that’s easy on the wallet.

“I’ve taught defensive shooting skills to many thousands of people over the past couple of decades. When it comes to defensive handguns, I’ve seen what works and seen what doesn’t. I’ve talked about preferences, priorities and problems with students, peer instructors and firearms industry professionals for immeasurable hours. There’s a list of features that in my experience are ideal for a defensive pistol and there are some variables that adjust to fit specific people, roles and conditions,” said Rob Pincus, owner of I.C.E. Training Company. “There is no one perfect gun for every person and every scenario, but I know it is possible to design and manufacture a pistol that fits as many people as possible and will serve them well in worst case scenarios. The PD10 is that pistol, especially for those interested in a full-size handgun feel while shooting, but with the carryability of a single stack design. I didn’t see anything on the market that had all the features of the PD10 in a modern firearm. If you’re interested in armed personal defense, we built the PD10 for you.”


Avidity Arms PD10 Specifications:

Caliber: 9mm

Action: Striker-Fired

Capacity: 10+1

Barrel Length: 4”

Front Sight: Ameriglo Luma Glow

Rear Sight: I.C.E. Claw Emergency Manipulation Sight

Finishes: Black Nitride

Grips: Integral to frame

Construction: High impact polymer / stainless steel slide

Safety: Integrated Trigger Block and Drop Safeties

Weight: 18.8 oz.

Length: 6.94”

Height: 5.14”

Width: 1”

MSRP: $499

Lifetime Service Contract Guarantee for the Original Owner

For more information on Avidity Arms, visit

9 Responses to “The Avidity Arms PD10, Brainchild of Personal Defense Guru Rob Pincus, Debuting at SHOT Show 2017”

  1. Dellis says:

    Very Sig P320 lookin.

    Nice price point since actual retail should be lower than MSRP if gun is solid. Love all the new stuff coming out for SHOT SHOW!

  2. Chris K. says:

    Glad to see someone finally made a full/mid-size single stack polymer gun for carry.

  3. Pete says:

    Interested to hear reports on the trigger pull. Something Glock-like, but a better, less mushy trigger.

    Totally agree on the attractiveness on the larger format single stack. Manna from heaven.

  4. Joe says:

    I love my Bersa BP9CC, and this looks like it should be in the safe next to it.

  5. albi says:

    “Personal Defense Guru Rob Pincus”… seriously?

  6. Patrick Bateman says:

    Looks good! Rob is a good guy too, with interesting ideas.

  7. Scooter says:

    “High capacity, single stack”


    Also are the sights kickable? Gotta have sights you can kick.