SEMA 2018 finished last week, wrapping up the first year of B.E. Meyers & Co.’s participation in one of the world’s premier auto shows. While SEMA may seem an unlikely place to find a laser manufacturer, B.E. Meyers & Co., who is known for innovative defense and aerospace solutions, had something truly unique to share with the automotive industry. The “MAWLR”, a Lexus LX570 that B.E. Meyers & Co. and Defconbrix transformed into the ultimate overland vehicle, was unveiled at SEMA in the Toyo Tires Treadpass. It is extremely rare to see an LX570 configured for off-road use, and none have a story quite like the MAWLR’s.
When Sean Jennings of Defconbrix picked up the Lexus LX570 from B.E. Meyers & Co. in Redmond, WA last February, it was a completely stock vehicle with a long way to go before it would become the MAWLR. The Lexus had belonged to the founder of B.E. Meyers & Co., the late Brad Meyers. To honor Brad’s adventurous spirit, and his legacy of ingenuity, Matt Meyers, CEO of B.E. Meyers & Co., decided to turn the LX570 into a project build with a unique vision. The MAWLR would parallel the qualities that make B.E. Meyers & Co. products successful, specifically the MAWL® (Modular Advanced Weapon Laser).
Purpose-Built
As a company that focuses primarily on laser systems for night operations, the B.E. Meyers & Co. team needed a vehicle that could navigate the rugged Pacific Northwest terrain in low-light, and no-light conditions. The MAWLR is purpose-built to transport equipment to remote destinations for product demonstrations, testing, and photo shoots.
Weapon-Ready
The MAWLR is weapon ready, equipped with a TruckVault featuring designated space for rifle platforms, laser systems, and accessories. A large roof rack easily accommodates additional gear in travel cases.
Rugged and Dependable
Custom armor, all-terrain tires, and all-wheel-drive ensure the MAWLR can make it from point A to point B in the varying climates of the Pacific Northwest. The MAWLR can transition from Washington’s snowy mountain passes, to wet rainforests, and sandy deserts, all without breaking a sweat.
All the Photons
Whether demonstrating the latest laser technology, or shooting machine guns on a photo shoot, the B.E. Meyers & Co. team can often be found making magic happen during hours of complete darkness. Extensive aftermarket lighting on the front and rear of the MAWLR provide the lumens necessary to navigate to and from remote destinations at night.
B.E. Meyers & Co. and Defconbrix will be revealing the official build list once the project is officially completed.
The B.E. Meyers & Co. MAWLR build by Defconbrix can be followed on Instagram (@the.mawlr), and Facebook (@mawlr).
Tags: BE Meyers & Co
Digging that CBI Off Road bumper. Probably doing one of theirs for my Tacoma.
You can doll up a Lexus all you want. They can’t go anywhere but car shows, and that’s not a red neck “muh Jeep!” type comment… it’s an understanding that the CV joints, the differentials, the suspension, it’s all for on-road touring.
All I can really confirm from this is that old man Meyers was an old man that drove a Lexus. Adding some press brake steel parts isn’t going to make it something else.
Less fake nonsense please.
Damn dude. It’s a tribute car. Maybe back off the caffeine and keyboard for a while.
Never take HMMWV off road, then I guess…
Yeah, he was ole’ Man Meyers…..
Just a dude that went broke a handful of times making #(%@ that saved countless lives, vectored air strikes in a pinch and drove the market competitors to up their game when they’d rather have made lesser products due to no competition.
It drives a few dudes with guns around snowy SEATAC I’d image or is a prop for photo shoots, etc.
Usually I’m winning the A-hole of the day award with some sarcastic or mouthy response. You Sir, you have certainly out-shined the sun today.
And sir have the best response on the internet today!! Well done.
You do realise a Lexus LX570 is essentially a 200 Series Landcruiser with Lexus styling and interior.
Not sure if you guys get the 1VDFTV engine option in the US but that combination has proven itself as a capable, reliable off road vehicle.
Why does a gas truck need a snorkel?
+1 for CBI Offroad, those guys are awesome.
I’ve run a snorkel on my Tacoma for years to get the intake out from the wheel well, and give the engine some cleaner air while on the trails. Some would say that it also can act as a cold air intake, but I never saw it that way. Having forded water to where is was over my hood, they work.