NEW YORK, August 20, 2020 – ASGARD Partners & Co. (“ASGARD”), an investment firm based in New York, announced today that it has sold Wild Things, LLC (“Wild Things” or the “Company”) to National Safety Apparel, Inc. (“NSA”).
Wild Things is a leader in the design and manufacture of highly technical outdoor apparel and gear for the military and law enforcement communities across the globe.
When ASGARD acquired Wild Things in 2018, the Company was struggling with limited liquidity and had suffered years of underinvestment in both the brand and the infrastructure of the business. Immediately post close ASGARD brought on an industry leading management team, led by CEO Amy Coyne, to drive the Wild Things transformation, through the revival of its highly respected legacy brand and the renewal of its reputation for exceptional design, quality, and performance.
Under ASGARD’s ownership, the Company reinvigorated customer relationships with key industry distribution leaders, diversified its customer base, introduced new sales channels, re-established relations with key military agencies and influential end user groups, expanded sales infrastructure and new sales representation, and recruited top industry talent. Wild Things also went through training in ASGARD’s frameworks of operational excellence, centered around both culture and execution.
Karan Rai, Managing Partner of ASGARD, stated, “Wild Things exemplifies ASGARD’s operationally focused investment strategy and intention to be in service of great companies through true partnership. We congratulate Amy and the entire Wild Things team for their passion for excellence and impressive execution. Additionally, we’d like to congratulate NSA on the acquisition of a great company.”
“We are proud of the extraordinary transformation of Wild Things under our ownership. Our goals of stabilizing the Company, re-establishing the Wild Things brand in the marketplace and end-user community, and achieving material growth metrics were incredibly successful. We are excited for the Company’s next stage of growth under NSA’s ownership,” said Christian Cantalupo, Partner at ASGARD.
“Working in partnership with ASGARD, Wild Things has become a business with a clear strategic vision and a focus on execution. NSA is now the perfect steward and strategic partner to help advance the Company’s strategic objectives and maximize its growth potential. This acquisition will enable Wild Things to tap into a world class organization where it can leverage existing manufacturing resources and supply chain partnerships, expand its capabilities, and achieve long term growth. I am truly excited for the team and the future that lies ahead for Wild Things. We thank our customers, suppliers and employees for their contributions to our success,” added Amy Coyne, CEO of Wild Things.
I have known about the brand for many years, but don’t know much about the products. It extremely hard to find any reviews or videos about the clothing they make.
A few have interested me, but not knowing anything about thier stuff has stopped me from dropping funds on stuff that is in the same or more price range of brands like Arc’teryx and Beyond.
Hey Hodge! If you would like to see any products or have questions please reach out to me. I will be more than happy to answer any questions you have.
Matty
Customer Service Manager
totally different beast to Arcteryx. your money goes to different things. Arcteryx feels like tricked out ski wear to me, nice but often unnecessary gimmicks to show off design prowess and fill out a price point. WT is ground up made for purpose and totally adapted, youre paying for a zero bullshit pedigree. if you like having good gear that lasts years, Arcteryx will do. if youre worried your job will destroy the gear you have, you want WT. thats where you will find the difference in the details.
if Arcteryx were maserati, WT would be the ODA 595 horses. even in the old days it never was made for mass consumption. go find a book called Extreme Alpinism if you want a taste of where the WT pedigree originates. nuff said.
also customer service. ive spent hours on the horn to WT talking requirements with staff who get it. my interaction with Arcteryx has been less impressive, especially at a work level.
just my 2c having used WT jackets and packs since back in the climbing days.
I am just wondering why the NSA doesn’t mention that they own Drifire for some time. I guess there will be some interesting FR products coming in the future.
Wild Things hasn’t been the same since Marie was “retired”…
I miss the “old” Wild Things Gear!
Hey Hodge! If you would like to see any products or have questions please reach out to me. I will be more than happy to answer any questions you have.
Matty
Customer Service Manager