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Whiskey 5 – AMP Human

Who

Amp Human was born out of biotech by co founders Erica Good (former Mckinsey & Co) and Jeff Byers (former NFL player). Good and Byers met when they joined the founding team of an early-stage biotech company over five years ago. This is where the transdermal technology behind Amp Human’s PR Lotion was developed. The biotech was focused on the technology’s medical applications, but Good and Byers saw the potential for a broader application. What if they could apply the technology to vitamins, minerals, and supplements? Their passion for Human performance fueled the idea and the eventual spin-out to create Amp Human.

What

Amp Human

Amp Human’s vision is for every human to be limitless. They achieve this through their portfolio of products that combine the right technology to meet human performance needs. Their flagship product, PR Lotion, is relied on by the world’s best athletes to give their bodies more bicarb to neutralize acid in muscles which helps them push harder and recover faster. PR Lotion is used by over 40% of the NFL and NHL, Tour de France winners, IronMan medalists, and Olympians, to name a few.

Amp Human has had strong success in the government space, specifically within the DoD. Amp Human has received three SBIRs from the US Air Force. The work behind the SBIRs focused on multiple use cases of their flagship technology and product, PR Lotion. They are currently working on a Phase II contract that will allow Amp Human to better understand a new use case of their flagship product, PR Lotion. Amp Human will be exploring a hydration-related use case with the 1 SOW (1st Special Operations Wing). Hydration is critical in maintaining elite performance, and this partnership will aim to solve a long-standing hydration challenge for the Air Force.

PR Lotion

PR Lotion is the first and only topical lotion to deliver sodium bicarbonate directly through the skin. This enhances the buffering capacity of the body and the muscle while circumventing the potentially debilitating GI distress. PR Lotion effectively eliminates all problems associated with sodium bicarbonate ingestion while providing athletes with the benefits described in over 40 years of sodium bicarbonate research. Clinical research highlights include:

? Four double-blind, randomized controlled trials completed

? Two studies peer-reviewed and published in the American College of Sports Medicine Journal (ACSM).

? >50% reduction in delayed onset muscle soreness

? 11% higher lactate available to fuel muscles

? >20% more intervals completed before failure

? Improved ability for muscle cells to control energy production (demonstrated in MRI study)

When

Amp Human is a venture-backed seed-stage startup that was founded in the summer of 2018.

Where

Amp Human calls the mountains of Park City, UT home. A place that shares the passion for activity, sport, and human performance at all levels.

Why

Amp Human strives to redefine the possibilities of the human body, working with their community to progress to something greater, achieving the next level of human performance through innovative solutions, education, and cultivating community.

amphuman.com

3 Responses to “Whiskey 5 – AMP Human”

  1. Mick says:

    So slather this on prior to PT tests?

  2. Vinnie says:

    I’m a little confused here, sodium bicarbonate is baking soda. Am I missing something? Couldn’t you just add some baking soda to some regular lotion and get a similar effect? Or is this snake oil and doesn’t work anyway?

    • SSD says:

      It’s transdermal. Rub all the baking soda you want on your skin, it’s not going to do anything for you.