IRVINE, CA (June 18, 2021) – 5.11, Inc., the world’s leading innovator of purpose-built apparel, footwear and gear, today announced it has renewed its partnership with Spartan, the world’s leading endurance sports and extreme wellness brand, as the official “Tactical Gear Partner” of US Spartan events and a host to Spartan Workout Tour events at 5.11 retail stores across the United States.
As an Official Sponsor of Spartan events in 2021, select 5.11 retail locations across the U.S. will host the Spartan Workout Tour beginning early this summer. The Spartan Workout Tour is a 90-minute bodyweight session that challenges the mind while training and sculpting the body. Spartan coaches cater to all levels of fitness, prompting everyone to get involved. Upon completion of the challenging and rewarding workouts, participants will receive commemorative Spartan Workout Tour t-shirts, 5.11 special event discounts, as well as participation in raffle opportunities for 5.11 and Spartan prizes.
The first 5.11 location to host the Spartan Workout Tour will be the 5.11 store in Commerce, California on Saturday, June 19, followed by Rockville, MD on July 17, and Nashville, TN on August 7. The Spartan Workout Tour series will finalize with a stop at the 5.11 store in Atlanta, GA on Saturday, August 28.
The partnership brings together two brands with strong roots in supporting fitness and training enthusiasts from all walks of life, from beginners and professional competitors to servicemen, servicewomen and civilians.
“Partnering with Spartan is a natural fit, and we are excited to work together again in serving the obstacle race community,” said 5.11’s Chief Marketing Officer, Debra Radcliff. “Just as the 5.11 mindset is to Always Be Ready, the Spartan community trains to build and maintain capable bodies and minds. Together, we will help participants push themselves throughout the training and competing process.”
In addition to the Workout Tour events, 5.11 will also have a physical presence at the Spartan Race Honor Series, Spartan Games, Workout Tour U.S., and Spartan World Championship offering on-site activations ranging from giveaways and special offers to demos and guest appearances.
“The Spartan community has come to trust and value 5.11’s gear and everything the brand stands for,” said Spartan’s Vice President of Global Partnerships Ian Lawson. “The two brands share the same values for fitness, wellness and grit, as well as a commitment to honoring servicemen and women and we’re excited to renew and expand our partnership for the 2021 season.”
“This is a great opportunity for our stores to serve their communities and promote personal health.” Radcliff stated. “Whether you’re training for a Spartan race or just looking to kickstart your fitness regime, we encourage anyone to attend.”
To learn more, or to register for a Spartan Workout Tour session, visit www.race.spartan.com/en/workout-tours.
For more information on 5.11, please visit www.511Tactical.com. For the latest on 5.11’s activations, follow @511Tactical. For more information and to sign up for a Spartan event near you, visit Spartan.com.