Primary Arms

Browning Ammunition Launches Redesigned Website

ARNOLD, Mo., (November 4, 2022) – Browning Ammunition announces the launch of its newly redesigned BrowningAmmo.com. The digital property is a main destination for hunters and sport shooters around the world who are interested in the full line of Browning ammunition products.

Throughout the site, larger, more vivid imagery illustrates the Browning Ammunition lifestyle, while premium ammunition offerings are also highlighted. Customers can easily search for products that fit their needs. Products such as the new Silver Series rifle ammunition and Long Range Pro Hunter for big game, Wicked Blend™ waterfowl shotshells, TTS Turkey loads, and more will be featured at key times on the site throughout the year.

The new BrowningAmmo.com gives users a streamlined, accessible browsing experience to choose the products they want, find a shooting range or retailer, and connect with the iconic Browning brand. The site is also optimized for mobile devices.

“We understand the buying habits of our customers and the ammunition category can be very easy to navigate with a good digital experience,” says Matt Campbell, vice president of sales and marketing. “The new website brings an easy and beneficial experience to people who want to learn about our products and then find the best location to make the purchase.”

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