February 23, 2023
BARNEVELD, Wis. – Vortex® today announced the acquisition of GeoBallistics®, a Dallas, Texas based business providing ballistic mobile application software. The GeoBallistics® philosophy closely aligns with the Vortex® mission of creating the best possible experience for their customers. GeoBallistics® products will be added to the Vortex® portfolio to continue to enhance and simplify hunting and shooting while providing critical information quickly and accurately.
“We’re always looking for new ways to help Vortex Nation™ enjoy unforgettable experiences in the field,” said Joe Hamilton, Vortex® CEO. “Acquiring GeoBallistics® allows us to offer both consistency in our product line and make long-range ballistics simpler and more accessible for everyone.”
For shooters already utilizing the GeoBallistics® suite, nothing in the software and app experience will change. The biggest change you can expect is that Vortex® will now be providing customer service and support.