TYR Tactical

Matt Campbell Joins SIG SAUER: Vice President, Field Operations

NEWINGTON, N.H., (January 29, 2024) – SIG SAUER, Inc. is pleased to announce Matt Campbell has joined SIG SAUER, Inc. as Vice President, Field Sales and Operations.  In this position Campbell will be responsible for managing all field sales operations and staff supporting local retailers and distribution.

“SIG SAUER is the leader in the shooting, defense, and hunting markets and drives the industry with innovative products and programs that fulfill the needs of our consumers”, said Matt Campbell, Vice President, Field Sales & Operations, SIG SAUER, Inc..  “I look forward to leading the SIG SAUER field team and reinforcing the relationships I’ve developed in this industry over the past 25 years and building new ones.  Together we will continue the expansion of the commercial field sales team to respond to demand in the market and grow our commercial footprint.”

Campbell comes to SIG SAUER after serving in various roles at Winchester Ammunition over the past 25 years including experience overseeing global sales to commercial, law enforcement, and military customers. Most recently Matt served as the Vice President of Sales & Marketing.  Matt successfully managed a billion-dollar portfolio across the major Winchester brands by leveraging partnerships and developing teams to expand market share resulting in exponential revenue growth.  Prior to Winchester, Matt worked in national sales roles for Anheuser-Busch.

“SIG SAUER is experiencing tremendous growth due to the demand for our innovative products and programs across all business units.  Matt’s experience with retail customers and distribution, coupled with his proven track record of developing long term strategic partnerships will be an asset to our organization as we grow and our global footprint expands,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc. 

Campbell will split time at the SIG SAUER Headquarters in Newington, New Hampshire and in St. Louis, MO where he will have good access to travel to all customers across the U.S.  He will report to Jack Barnes, Senior Vice President, Commercial Sales at SIG SAUER.

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