We received this note from Fabrique National.
As FN celebrates its successful 135-year history, we begin a new chapter in this exceptional legacy by unveiling a dynamic new brand identity that reflects our vision for the future.
Introducing our new logo:
And our new brand tagline:
These elements embody our core values: Bold, Accurate, Reliable.
While our brand identity has evolved, all official company information – including company name, mailing address, contact numbers, email addresses, VAT number, banking details – remains unchanged. Existing points of contact are unaffected.
We look forward to this exciting new chapter and to continuing our journey together!
fnherstal.com/en/discover-the-new-fn
Absolutely awful
Drunken intern at an overpriced consulting shop AI’d a new shitty logo?
Here’s a crazy idea, product dev funnel. Do something new at a useful cadence.
FN reeks of wounded bovine euro corporate culture.. with the product line to prove it.
Terrible logo, it does nothing for the company.
The original logo says more about the history and heritage of FN, unlike the new one.
They’re just surrendering one of the nicest historical logos in the business… For something any amateur graphic designer could whip up in minutes.