“It used to be that you couldn’t buy 5.11 pants unless you were training with a government agency,” said 5.11’s Co-Founder and CEO Francisco J. Morales. “Our retail stores are an ideal destination for people from all walks of life to come and experience 5.11 clothing, footwear and gear. Our products are specially engineered for first responders and the military to be functional, comfortable and durable, and through our 5.11 retail stores, everyday consumers can benefit similarly from the innovation we inject into our products.”
The beginning of the brand’s robust retail expansion came in 2017 and 2018, with an average of two store openings per month. The brand continued its momentum into 2019 with six store openings since January. An estimated 1-2 store openings per month are planned for the remainder of the year and into 2020.
“Opening our 50th store this week celebrates an ambitious and sustainable streak of retail expansion,” said 5.11’s Senior Vice President of Retail, Jeff Roberts. “5.11 stores offer professionals and consumers something beyond high-quality products to wear. The stores serve as a beacon for the first responder community and for the military, both active duty and veterans. Our Always Be Ready Academy offers the community free in-store classes in trauma care, self-defense, everyday carry, fitness and outdoor adventure. Our knowledgeable in-store staff, experts in their field, help bring 5.11’s innovative, purpose-built gear to life.” Roberts concludes, “We’ve found that even as shopping becomes more digitized than ever, people value and seek out the level of personal interaction our 5.11 stores offer.”
With its roots in servicing the law enforcement, first responder and military communities, 5.11 Tactical prides itself on seeking out and hiring former servicemen and women and veterans whenever possible. Each retail location carries head-to-toe apparel and gear for men and women including pants, shorts, shirts, outerwear, footwear, packs and bags, headwear, load-bearing equipment and tactical accessories. To date, 5.11 owns retail stores in 24 states, with larger metropolitan areas serving as a hub for several stores. 5.11 Fort Bliss joins the ranks as 5.11’s eighth store in Texas.
5.11 will host a public grand opening event at Freedom Crossing, 1611 Haan Rd, Fort Bliss, TX 79906, on Saturday, August 3rd, 2019. The military base will be open to civilians and the public is encouraged to attend. Commencements will begin at 9:30 a.m. with the National Anthem and a Door Breach Ceremony. The first 70 adults in line will receive a gift card valued up to $511, and all visitors will enjoy 20 percent off storewide, a free 5.11® limited-edition patch with purchase, raffles and complimentary food and refreshments. The storewide discount will continue through Sunday, August 4th.
Following the grand opening, the 5.11 Tactical Fort Bliss, Texas store will be open Monday through Saturday from 10:00 a.m. to 8:00 p.m., and on Sunday from 11:00 a.m. to 6:00 p.m.
To find a store location near you, please visit www.511tactical.com/store-locator.
If you are an independent retailer that still sells 5.11, you are a fool.
Convert your customers to Propper, Tru-Spec, hell anyone that doesn’t use your sales to decide where to place a store.
5.11 thinks they can be your supplier, and your competitor, how luxurious for them. Wake up.
And the retail stores pull the “online sales is a separate entity” thing and fight accepting returns from online purchases. It’s 2019. No one cares. Same logo. Same company.
The fact that 5.11 has now practically abandoned its core competence should also give retailers food for thought.
As a customer, I am very disappointed with 5.11.
While the main products are not developed further (e.g. Performance Polo in long sleeves for women), the company throws 150 “tactical fashion” products onto the market every six months. Stretch pant + extra pocket = “Tactical” Pant for $90.
I have a feeling this will end badly for 5.11. They ruined a lot of core relationships with their horrible inventory and operations disaster two years ago, and this is not the climate to be sprinting into physical retail while so many other brands are closing up shop.
When they were at 90+ days for dealers, yet the stores seemed to be stocked?
Inside source here, during that time, stores were not receiving active replenishment for over 90 days during the Holiday shopping season. Most stores were requesting transfers from other stores that had the product and burning an ungodly amount on UPS shipping fees
ONLINE SALES STILL BEAT OUT STORE FRONTS.I SEE A BUNCH OF PEOPLE GOING INTO THE 5.11 STORE LOCALLY BUT WALKING OUT EMPTY HANDED.GREAT QUALITY BUT PRICE IS NOT AFFORDABLE FOR THE AVERAGE GUY.