No industry is immune to digital disruption… not even ammunition.
Boise, Idaho (December 2019) AmmoSquared Inc. is on a mission to change the way 94 million gun owners think about and manage ammunition by combining the physical world of ammunition with the convenience of online digital management.
According to the company, by starting off digital, ammunition becomes more convenient to purchase, store, exchange, manage, and ultimately, own.
CEO of AmmoSquared Inc, Dan Morton, explained, “Our vision of the future is that every gun owner in America will soon have two forms of ammunition: physical, that they store in their house and take to the range, and digital, which is accumulating in the background, easily exchangeable, and deliverable on demand.”
The company’s existing business model, which was launched in 2015, already offers a unique ammunition subscription service designed to help customers stay stocked up on ammo, but according to Morton, that is just phase one of AmmoSquared’s long term vision.
“Currently customers can purchase ammunition in small amounts via a reoccurring subscription,” Morton continued. “It doesn’t matter whether they are buying one box or one round at a time, it all goes into their digital inventory and accumulates until the customer is ready for delivery. This subscription-based model is just the first phase of our vision.”
AmmoSquared is looking at the future of ammunition and has recently begun raising capital to build a next-generation digital ammunition exchange. Chris Corriveau, CTO of AmmoSquared, added, “Our ultimate goal is to build a true ‘Digital Ammunition Exchange’ where individuals can purchase, store, exchange, and sell ammunition with just a few clicks online. This way, every gun owner has a backup supply of ammunition in a ‘digital’ format that is easily exchangeable and available whenever they need it. Ammunition holders will also be able to trade into, or out of, different calibers in order to take advantage of price changes in the ammunition market.”
Morton and Corriveau predict this will create a market-based leveling mechanism to smooth out the sometimes-dramatic price and availability swings in ammunition that increase during the political election cycle.
To raise capital, the company is issuing Series Seed Preferred Shares to accredited and non-accredited investors through equity crowdfunding portal Wefunder.
“We wanted to give everyone an opportunity to join us and invest in the future of ammunition. Most folks are not accredited investors so it was important to choose an equity crowdfunding platform where anyone with as little as $100 could become a shareholder in AmmoSquared. There are also great gun related perks available for those who can invest $500 or more,” Morton said.
While there are a handful of public companies in the firearms industry such as Sturm, Ruger and Company, American Outdoor Brands, and Olin Corp (Winchester), the ability to invest in a disruptive tech startup in this industry is rare to non-existent – especially for the smaller investor.
Investors in AmmoSquared have a unique opportunity to own part of an ammunition company, drive innovation in the industry, and support the 2nd Amendment.
For investment information visit: wefunder.com/ammosquared
Interesting. Similar to the banking concept. I wonder if the ‘digital’ ammo will be physical or simply credits in their system. If the latter, there’s always the chance that if there is a ‘run’ on ammo, shipment for everyone may not be available, or delayed. Assuming the company stays viable, would this would be a way to save on shipping? If by weight one could choose what was delivered to maximize shipping expense.