Elite Weapons & Tactics Training Company Launches Coffee Project to Fund Direct Support Through the SEAL Legacy Foundation
Austin, TX — January 2026 — Trident Concepts, LLC, a veteran-owned company known for delivering elite-level weapons and tactics training, today announced the launch of a new give-back initiative designed to extend its mission beyond the training environment and into long-term community impact.
As part of this initiative, Trident Concepts has introduced a purpose-driven coffee project that directly supports the SEAL Legacy Foundation, a nonprofit dedicated to providing careand assistance to the families of wounded and fallen U.S. Navy SEALs. For every bag of coffee sold, Trident Concepts will donate $1, with an initial campaign goal of selling 25,000 bags to generate a $25,000 contribution.
From the beginning, Trident Concepts has focused on preparing responsible citizens, armed professionals, and organizations through high level instruction and leadership rooted in real-world experience. This new initiative reflects the company’s commitment to carrying that responsibility forward; ensuring the legacy of service continues beyond the range and classroom.
“Trident Concepts has always been more than high level training and skill development,” said Jeff Gonzales, Founder and CEO. “This project allows us to add a meaningful give back component to what we already do; creating a way for our students, supporters, and partners to contribute to families who have paid an extraordinary price.”
The coffee project was intentionally designed to align with Trident Concepts’ core values: service, honor & discipline. By tying donations directly to product sales, the company has established a transparent and measurable way to support the SEAL Legacy Foundation while offering a high-quality product that fits seamlessly into everyday life.
The SEAL Legacy Foundation provides education assistance, immediate financial support, and long-term care to the families of U.S. Navy SEALs who have been killed or seriously wounded in service to the nation. Contributions from Trident Concepts will be made annually by the company and are not issued in the name of individual customers.
The campaign officially launches with a clear call to action:
25,000 bags sold. $25,000 donated. One mission extended!
Coffee products are available online through Trident Concepts’ e-commerce platform, with wholesale opportunities available for retailers and organizations aligned with mission-driven brands.For wholesale information, contact admin@tridentconcepts.com.
For more information, visit shop.tridentconcepts.com/collections/trident-series-coffee-collection/coffee.