WICHITA, KS – July 27, 2017 – INVISTA’s CORDURA® brand has “brought the band back together,” teaming up with The North Face and three other original suppliers to recreate a limited-edition collection of packs featuring the authentic notes of the ’68 Daypack and the ’78 Duffel series – re-engineered. The new bags bring back inspiration from the sixties and seventies, combined with the forefront of today’s cutting edge fabric technology. The collaboration marks another milestone in an exciting CORDURA® brand 50th anniversary year.
“As we continue to nod to 50 years of innovation, what better way to honor our longstanding history with The North Face than a completely revamped collection from one of their original 1960s bags,” said Cindy McNaull, CORDURA® brand and marketing director. “This year we’re all about combining our durable heritage with the latest cutting-edge innovations hitting the marketplace, and as a leader in the outdoor and adventure industry, The North Face has always known the critical importance of engineering products with fabrics that are built to last.”
The bags combine collaborative innovation with military heritage, and are designed to bring added durability to outdoor, extreme sports and active lifestyle applications. The North Face made the products in the United States, as they were originally made, in a Chicago factory whose roots go back to the WWI-era.
“CORDURA® fabric is just the best, and through this collaboration we really wanted to elevate the high-quality, made-in-the-USA story,” said Greg Dailey, senior product developer at The North Face. “We have a long history with the brand, and this 50th anniversary collection is a perfect tribute to our continued partnership.”
The use of Black and Arctic Multicam® CORDURA® fabric from Brookwood, one of the brand’s longest running authorized mills, was inspired by the need for longstanding durability d combined with modern design. The fabric, traditionally used in military and tactical applications, infuses an authentic military feel into the rugged, outdoor pack designs that The North Face pioneered and continues to be so well known for.
“It was a great honor to have the opportunity to collaborate on a collection with these key industry players once again,” said Tom Auer, president at Bearse USA. “Recreating a vintage pack with a legendary product like CORDURA® fabric – which has always been high-quality – is an exciting opportunity, not only because of the brand history but because both companies have been innovating ever since.”
The bags also feature high quality YKK zipper technology and and signature leather trims from Horween Leather.
Only 2,000 of the packs will be created for this special edition line. The collection will be available commercially online, in flagship The North Face stores, and in a number of wholesale retailers in the Chicago area. For more details and behind-the-scene footage on the collection, be sure to visit cordura50years.com/TheNorthFace.
For additional information on CORDURA® brand’s 50th anniversary collaborations, visit cordura.com/50years.
