We are a little late reporting this one but last month Adidas purchased specialist outdoor footwear brand Five Ten for a cool $25 million. This is significant for two reasons. First, Adidas used to make THE assault boot, the GSG9. It was a very comfortable boot although it suffered from three issues. It was expensive, difficult to procure due to limited production, and didn’t last very long. (Un)fortunately, Adidas developed the so-called GSG9.2 in 2006 to improve the durability of the style and update it’s features but the resulting shoe leaves a lot to be desired.
The second significant issue with this buyout is that Five Ten has developed several tactical styles such as the Valor and seems to be on the path to do more and more. So, here’s to hoping that Adidas let’s 5.10 do what it does best.
