Massif

Posts Tagged ‘5.10’

OR – 5.10

Friday, January 24th, 2014

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The number approach shoe gets better. 5.10 is launching an Updated Guide Tennie in February. It features deeper, wider lugs and a stiffer midsole. It’s now even better for climbing but still a hiker and now, it’s also available in a mid-top height.

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5.10 has also just made a major upgrade the Camp 4. Although it’s lighter than the older model, it features a completely new outsole. Some of the weightless is due to a reduction in foam meaning it will also dry faster. Like the Guide Tennie, the Camp 4 is now also offered in a mid-top height.

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Finally, the popular Water Tennie continues to be a dominant watershoe. And, I believe it’s the only trade compliant water shoe on the market. And I know it’s the only one with sticky rubber.

www.fiveten.com

Adidas Buys Five Ten

Saturday, December 10th, 2011

We are a little late reporting this one but last month Adidas purchased specialist outdoor footwear brand Five Ten for a cool $25 million. This is significant for two reasons. First, Adidas used to make THE assault boot, the GSG9. It was a very comfortable boot although it suffered from three issues. It was expensive, difficult to procure due to limited production, and didn’t last very long. (Un)fortunately, Adidas developed the so-called GSG9.2 in 2006 to improve the durability of the style and update it’s features but the resulting shoe leaves a lot to be desired.

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The second significant issue with this buyout is that Five Ten has developed several tactical styles such as the Valor and seems to be on the path to do more and more. So, here’s to hoping that Adidas let’s 5.10 do what it does best.