For manufacturers and retailers alike, Point of Sale Displays are extremely important. For the manufacturer it is the best way to represents themselves on a retail sales floor. For the retailer, the display should help showcase the product. I think Blue Force Gear has done a great job with this new launch, unveiled at SHOT Show.
The displays at the top can be changed and according to BFG they plan to support this capability with regular updates that will catch the customer’s eye as well as inform.
In addition to a very neat layout, there’s something else special about this display that won’t dawn on many right off the bat.
These blue guns are the best part of this new display. It can be difficult to visualize how many slings work. Generally, the customer will wonder if it’s long enough, how it will connect to the rifle, etc. With embedded QD points and Picatinny rail sections, these blue guns are an inexpensive way to provide some hands on time and show a customer how to configure the sling on the rifle.
Each display comes with one blue gun. Contact www.BlueForceGear.com for details about this new program.