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SHOT Show – Blue Force Gear Introduces New Point of Purchase Displays

For manufacturers and retailers alike, Point of Sale Displays are extremely important. For the manufacturer it is the best way to represents themselves on a retail sales floor. For the retailer, the display should help showcase the product. I think Blue Force Gear has done a great job with this new launch, unveiled at SHOT Show.

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The displays at the top can be changed and according to BFG they plan to support this capability with regular updates that will catch the customer’s eye as well as inform.

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In addition to a very neat layout, there’s something else special about this display that won’t dawn on many right off the bat.

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These blue guns are the best part of this new display. It can be difficult to visualize how many slings work. Generally, the customer will wonder if it’s long enough, how it will connect to the rifle, etc. With embedded QD points and Picatinny rail sections, these blue guns are an inexpensive way to provide some hands on time and show a customer how to configure the sling on the rifle.

Each display comes with one blue gun. Contact www.BlueForceGear.com for details about this new program.

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9 Responses to “SHOT Show – Blue Force Gear Introduces New Point of Purchase Displays”

  1. Mike Nomad says:

    Hopefully, the thing that is not supposed to dawn on my right off the bat is that they are making the cable runs on their universal wire loops about twice as long.

  2. Jon C says:

    The UWL comes is available in 3 lengths.

  3. Mike Nomad says:

    3?! Is that recent? All I knew about was 1. Looks like I need to get over to the web site and check out the other two… And place an order for a couple of the longer ones.

    • Mike Nomad says:

      Ugh… Better way to phase my jabber: Did they go from one size to three with this most recent change, or had there been two sizes previously?

  4. Andrew K says:

    Great idea and well thought out, especially how the bluegun thigny will slot onto the display pegs.

    There is something about that shade of blue, though, and it’s use throughout the entire display that is a bit of a turnoff. It draws the eye away from the products or something, makes them secondary to the rack and guns themselves. My 2 cents.

    • Andrew K says:

      By the way, kudos to BFG for continually raising the bar.

    • Haji says:

      It doesn’t make a lot of sense to have the company named BLUE Force Gear and not use the same shade of blue that’s in their logo. Also, this is a photo under the lights at a trade show. What it looks like “in real life” under normal lighting is a good bit different.

      • Andrew K says:

        I didn’t say they should use a different shade of blue, did I? I said it shouldn’t be overused. Less is more sometimes, you know?