WL Gore & Assoc

Rio Ammunition Expands its Sales Team

Irving, Tx. (August 15, 2017) – Rio Ammunition, Inc, headquartered in Dallas, Texas, just added three experienced staff to its growing salesforce. With the new state-of-the art manufacturing facility completed in Marshall, Texas, Rio Ammunition has the capacity to produce more than a million shotgun shells per day, therefore sales and service demanded the expansion of the sales and product management team.

Darrell Morrow was recruited to lead the new team as Director of Sales. Darrell brings over 15 years industry experience to the team, and as an avid hunter and shooter, is looking forward to being in the ammo side of the business. Darrell most recently served as the VP of Sales at Vertx successfully growing the tactical apparel and gear line over the past 6 years while building strong relationships in the retail area. Darrell is a graduate of LSU with a degree in Business Administration.

Another industry expert is Tes Salb who will be one of two new Key Account Executives. With 16 years of experience in the industry, Tes has an expansive marketing and communications background having worked for companies like Benelli, Armalite, FN America and the NRA. She is a graduate of the University of Notre Dame in Marketing.

Finally, Bill Vitiello joined the team as the other new Key Account Executive. Bill is an Army veteran coming from Knights Armament with both LE/Military and Commercial sales experience.

Earlier this year Rio added Annie Foster (now Wilcox) to the sales team. She brings with her 10 years of in-depth experience in marketing, sales and manufacturing from her time at Colt Competition Rifles, XS Sights and Warne Scope Mounts.

To focus on products specific to the US market, Bryan Bornes has taken over in the newly created position of Product Marketing Manager. Bryan has been at Rio for 2 ½ years, having previously been one of the key people in the growth of Able Ammo and is considered a pioneer in online firearms and ammunition sales. Bryan has been deeply involved in the Skeet and Sporting Clays market and provides great insight to future product lines and improvements.

General Manager, Ken Pfau commented, “I’m very excited about the quality of talent coming on board at Rio. We’ve always had a great product at a good value, now we will be able to focus on our levels of service and bring additional new products for the competitive shooter and hunter. Rio is already one of the top brands in the world and we look forward to being one of the key shotgun shell brands in the US.“

Rio Ammunition, founded in 2002 and headquartered in Marshall (Texas), is MAXAM’s sports shooting and hunting cartridge subsidiary in the United States. Rio Ammunition’s success is based on proprietary technological developments – as a result of ongoing investment in R&D – and a totally integrated production chain ranging from the manufacturing of the main raw materials to the production of all the cartridge components (cases, primers, powder, wads and lead shot).

www.rioammo.com

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